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Gambling ads to be muted on Australian radio

Tue, Nov 7, 2:36pm by Staff Writer

The national body representing commercial radio broadcasters in Australia is proposing to ban advertising at certain times of the day.

Commercial Radio Australia is seeking to prohibit advertisements that promote gambling between 5am and 8.30pm from five minutes before to five minutes after a live sporting event.

Outside of these times, gambling advertising would only be allowed during breaks in play.

Commercial Radio Australia is accepting comments and responses until December 15 2017, with the new rules set to be implemented on March 18 2018.

The proposed ban comes after media reform laws passed in October 2017 which included restrictions on gambling advertising during live sports.

This latest proposition comes after the Australian government has recently come down hard on gambling advertising and enticements.

Australia has already implemented a ban on wagering with credit card and offering sign-up bonuses in most jurisdictions.

This is in addition to existing bans on online in-play betting, which was reinforced after companies began to use a loophole where an automated voice via computer was used to simulate a telephone call.

Chief Executive Officer of Commercial Radio Australia Joan Warner said the industry is committed to providing quality radio in line with the Australian listening public’s needs.

“The commercial radio industry continues to monitor and respond to community safeguards,” Ms Warner said.

Sports betting has been subject to increased scrutiny due to concerns from anti-gambling groups that children and vulnerable people are being exposed to a practice, which has been normalised thanks to its high visibility in the media.

Sports betting companies in Australia have been alleged to have spent $135 million on advertising in the past 12 months.

Companies are constantly under scrutiny for the content of their ads, with one of the newest players in the Australian market Neds last week being forced to remove a TV campaign.

More than 60 complaints were received by the Advertising Standards Board alleging Neds’ add promoted “excessive” wagering.

Sports betting advertising has been one of the fastest growing categories in recent years.

Swiss Market Index data reveals that between 2011 and 2015, revenue increased from $91 million to $236 million.

This represents a 160 per cent increase in revenue.


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