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Bookie’s Premature Payout On Brownlow Costs Them $300,00

Tue, Sep 27, 9:08am by Kevin Pitstock

So sure was online bookmaker sportsbet.com.au that Chris Judd would win tonight’s Brownlow Medal, it paid out all bets totaling more than $300,000 after Round 20 this year on him taking ‘Charlie’ home for the third time.

Haydn Lane from sportsbet.com.au said: “This is another one for the ‘great idea at the time’ file!”

“We thought he’d had a better season than last year and was across the line, but it seems the umpires weren’t as generous this time around.”

The bookie normally gets its early payouts correct, including paying out over $250,000 five days before the 2010 Cox Plate on So You Think to win the event, but misread last year’s AFL wooden spoon by paying out more than $150,000 on Richmond to finish on the bottom of the AFL ladder – a late season revival saw the Tigers finish one place above West Coast.

Looking ahead to Saturday’s Grand Final, there was a massive plunge on Geelong today which saw the Cats’ odds firm from $1.98 into $1.87 while Collingwood’s price ballooned from $1.84 out to $1.98.

“Collingwood were early favourites mostly because of our liability from big bets placed on them for the flag throughout the year, but recent form clearly says Geelong deserve favouritism and the market now reflects this,” Lane said.

2011 AFL Grand Final Betting Market @ sportsbet.com.au

  • $1.87 Geelong (in from $1.98 Monday morning)
  • $1.98 Collingwood (out from $1.84 Monday morning)

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