No deposit casino bonus programs are used by Internet betting sites to attract new business and encourage former members to return and make another deposit. Internet casinos use bonus and promotional offers the same way land-based gambling halls offer free drinks, loyalty and VIP clubs, and cash back programs. Rewarding customers for their business is a standard strategy used by gambling websites and brick and mortar casinos to drum up return business and compete with other providers of casino games for bettor’s bankrolls.
Smart gamblers understand this simple fact – a betting establishment that hands them a free dinner, a low-cost room upgrade, or any cash back or other inventive is actually reducing the advantage they hold against their customers. Having something handed to you for free or at a reduced price is an easy way to pad your bankroll – both land-based gambling venues and those operating on the Internet hand out special bonus offers and other freebies as a matter of course. Anything a bettor gets for free is a simple way to cut losses.
Betting websites started offering these bonuses as another way to mirror brick and mortar casino sites – since a website can’t send you a free drink, deposit bonuses and online VIP clubs were created to reward customers.