Aristocrat launches first in Vegas casino

by Mia Chapman Last Updated
Aristocrat launches first in Vegas casino

Aristocrat Technologies announced today that the launch of the first ever Buffalo Bar located at Rampart Casino in Summerlin.

The newest evolution of the fan-favourite brand, Buffalo, offers an all-new experience for players that combines gaming and leisure for locals and visitors alike.

The Buffalo Bar will officially open on Saturday at 5pm, according to Calvin Ayre.

“We’re excited to unveil the Buffalo Bar concept in partnership with Rampart Casino,” senior vice president of commercial strategy and data analytics for Aristocrat Jon Hanlin said.

“Buffalo has come a staple in the gaming community, and we’re excited to create an experience for players unlike any other.”

The space will feature a wide variety of Buffalo slot games including the all-new Winner’s World Multi-Game bar top, featuring Buffalo slots and Buffalo Keno, as well as player favourites including Buffalo, Buffalo Gold, Buffalo Gold Revolution, Buffalo Stampede, Buffalo Diamond and Buffalo Grand.

Located just off the casino floor, the Buffalo Bar will feature 1,095 square feet of gaming as well as offer nine bar seats with corresponding Aristocrat bar-top games.

Furthermore, the bar will feature the signature “Hairy Buffalo” cocktail.

“Our customers know and love the Buffalo brand, so to partner with Aristocrat and launch the first Buffalo Bar with all the different themed gaming options in one area is forward-thinking from the casino-side and very exciting for our players,” Michelle Bacigalupi, vice president and general manager at Rampart Casino said.

Aristocrat to over a bevy of new games amid digital growth spurt

Aristocrat Leisure has more than a dozen mobile video games in the works.

The Australian Financial Review reports 19 games are in the pipelines for the $20 billion gaming machine giant, which has stamped its authority in the digital sector after it drove the company to an after-tax profit of $752 million last financial year.

The result included a near $2 billion revenue injection – more than 40 per cent of the income reaped – from the digital segment.

Aristocrat chief executive Trevor Croker said this would continue to build.

The release of the financial figures on Wednesday triggered a surge in Aristocrat’s share prices, which traded up almost six per cent oat $33.62 in afternoon trade on Wednesday.

“It’s a significant business in its own right. I’m confident in our ability to grow the digital business,” Mr Croker said.

The chief executive confirmed there are 19 games in the pipeline, after stating his satisfaction with the contribution of subsidiaries Big Fish and Plarium.

The pair of game developers entered Aristocrat’s stable early last year, meaning the 2019 financial year is the first full reporting period involving the subsidiaries.

“What we’ve been able to offer them is our capacity to grow and invest for growth in them for the longer term,” Mr Croker said.

Digital game acts as a the pin up for future growth

He drew particular attention to Plarium’s RAID: Shadow Legends, a turn-based role-playing game, the first Aristocrat venture into the genre.

Mr Croker said: “The game is already delivering very significant growth numbers and delivering considerable revenue to the business. It is still scaling quite well.

“What this has taught us is that we can go into adjacent genres within the digital business and be successful. It has shown us how to scale similar games quickly.”

The potential of a digital business prompted chairman Neil Chatfield to declare the future for the company was global and digital.

The 64-year-old stepped down as Seek chairman last December, but remains on the boards of Costa Group and Transurban Group and said there was much to be excited about, not least the potential for further growth and expansion into digital when he spoke to AFR in March.

There were some issued to be ironed out he said, including how to best keep the conservations flowing with a chief executive poised to move to the United States – but for Chatfield, the opportunities were enticing.

“Every company needs to be bold,” says Chatfield, adding that few industries have successfully married digital and legacy businesses. He sees that as one big opportunity at Aristocrat.

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