Crown Sydney opens with little fanfare

by Mia Chapman Last Updated
Crown Sydney opens with little fanfare

Restaurants, bars and a six star hotel at Crown Sydney opened in late December, but without the pomp or fanfare imagined when the 275 metre tower was first proposed eight years ago.

The Brisbane Times reports that the high-roller gaming rooms that underpinned the project’s viability remain firmly shut, with serious questions about if and when they will open.

The NSW gambling regulator blocked the $6.5 billion ASX-listed giant from commencing gaming operations in December after its failures to prevent money laundering at its Melbourne and Perth casinos and other probity issues were revealed during a public inquiry into the group.

Crown’s casino licence now hinges on former Supreme Court judge Patricia Bergin’s findings from the year-long investigation into the group, which was triggered by a series of reports, with the recommendations due by February 1.

Crown could lose the licence completely, or have strict conditions imposed.

Changes to Crown’s management and board could be required and Packer may have to sell down some of his 36 per cent holding in Crown to lessen what counsel assisting the inquiry called his “deleterious” influence.

But even if Crown keeps its licence, there are questions about whether Crown Sydney is viable in its current form or if the city’s tallest building could become a white elephant.

The risk, according to gaming industry experts, is that even after Australia’s international borders reopen the Chinese high rollers that were a vital part of the Barangaroo business plan are unlikely to return.

“The international VIP market is pretty much gone,” says David Green, an industry consultant who has worked with casinos and gambling regulators.

“These people won’t put their heads up again while the mainland Chinese authorities are as belligerent and antagonistic towards gaming as they are now.”

When Packer first proposed the project in 2018, he made it clear having a high-roller, members-only casino attached was crucial to its viability and that China was the biggest opportunity.

Crown promised the NSW government that Barangaroo would deliver $1 billion in tax revenue in the first 15 years of operation.

The casino would triple the value of international VIP business coming into Sydney, Packer claimed.

But in October, while giving evidence to the Bergin inquiry, he conceded that would never eventuate.

“Clearly that’s wrong but that’s what I believed at the time,” Packer told the inquiry.

Crown may be forced to rethink high-roller plans

The billionaire businessman explained that in the original business case, international high rollers would generate a third of Crown Sydney’s earnings, with local gamblers and its hotel and hospitality operations making up the balance covering the cost of construction.

‘The upside in Crown Sydney was from the international VIP business,” Packer said.

Out of the $2.2 billion construction cost, Crown also hopes to recoup $800 million from sales of luxury apartments in the tower.

The penthouse is still for sale at a reported asking price of $100 million.

Crown’s grip on the China market was already slipping, following the arrest of 19 Crown employees in China in 2016 for illegally promoting gambling and Crown’s subsequent exit from its Asian joint venture.

Crown then relied on “junket” tour partners to bring Chinese VIPs to Australia, but that has been put on ice after it was exposed how many of its junkets had links to organised crime, which was examined further at the Bergin inquiry.

Crown has pledged to never work with junkets again, unless state regulators implement a licensing regime for the controversial operators.

And just last week, the Chinese government passed even harsher criminal penalties for anyone organising Chinese citizens to travel overseas to gamble.

Casino industry expert Ben Lee, from the consultancy IGamiX Management and Consulting, says this effectively closed off the flow of Chinese high rollers to casinos like Crown Sydney.

“It leaves them up the creek without a paddle,” he says.

“The only way they even can try to recover their investment is to go aggressively after the local market.”

That will include targeting lower-tier players, not just wealthy VIPs, who currently frequent Crown’s Sydney’s rival The Star, Lee says.

Back to top