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Pragmatic Play inks new deal to expand live casino offering

Thu, Sep 3, 8:44am by Noah Taylor

Pragmatic Play is expanding its live casino roster, agreeing to a deal with software provider BlueOcean Gaming.

Casino Beats reports that Pragmatic Play is making good on its commitment to expand its online casino market, with this latest deal following a string of distribution deals inked with 888 Holdings, PayOJO and BetMotion last month.

Pragmatic Play vice president Lena Yasir said of this latest partnership: “BlueOcean Gaming has a fantastic reputation in the industry, and we’re delighted to be expanding our audience with the company.”

“Our aim is to enhance the Pragmatic Play brand and deliver our innovative games to as many players as possible and we’re delighted to collaborate with the brand.”

Under the terms of the deal, BlueOcean, owners of the GameHub aggregation platform, as well as white label and turnkey iGaming solutions, is to access a variety of titles, including classics such as roulette, baccarat and blackjack, as well as local products and speed variants.

BlueOcean Gaming chief executive Dejan Jovic said: “Pragmatic Play’s state-of-the-art live casino product is one of the most popular on the market and will make a great addition to our diverse and vibrant offering.

“Providing our customers with the best gambling experience possible means incorporating the sector’s most innovative products, and we know our fans will be thrilled with this new offering.”

During August, Pragmatic Play’s new African continent manager Solomon Godwin discussed what the multi-product supplier has planned as part of its expansion in the region, which is described as one of the most untapped for online gaming.

“It absolutely has the potential to be the next explosive iGaming market. South Africa, Ghana, Kenya and Nigeria are all gearing up to be major players in the continent going forward. The key will be if sports bettors can be converted into online gaming,” he said.

Pragmatic Play inks partnership with Reactive Games

Leading gaming industry content provider Pragmatic Play has seen its Live Casino product added to the portfolio of software solutions supplier Reactive Games.

European Gaming reported in July that Pragmatic Play’s Live Casino offering has continued to grow at a rapid-fire pace since its launch in early 2019.

The impressive portfolio includes casino staples such as Baccarat, Roulette and Blackjack, along with innovative takes on the classics.

With speed variants of the games and localised roulette tables, players all over the world can now receive the ‘casino experience’ online, in a live-host environment.

Reactive Games has a significant presence in Italy, and the partnership will help Pragmatic Play continue its expansion across regulated territories worldwide after already experiencing a strong period of growth in Europe.

Vice president of Pragmatic Play Lena Yasir said: “We are very pleased to have taken our products live with Reactive Games, one of the premier software solutions providers in Italy.

“Our live casino offering continues to impress and we are keen to deliver immersive gaming experiences to as many players as we can – something that is possible through deals like this.”

Reactive Games chief executive officer Enrico Melfi said: “Pragmatic Play has a strong reputation for delivering great products and its Live Casino portfolio has quickly emerged as one of the best in the industry.

“We look forward to offering these products to our customers and expanding together as Pragmatic Play’s innovative products continue to grow.”

Pragmatic Play currently delivers up to four new slot titles a month, as well as ever-growing Live Casino and Bingo products through its multi-vertical offering.

The company’s entire portfolio is available through a single API integration.


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