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26 new licenses for international gambling operators in Sweden

Wed, Dec 26, 10:56pm by Staff Writer

The Swedish Gambling Authority granted 26 licenses in the week before Christmas as the nation prepares for a reorganisation of its gambling markets in 2019.

Lotteriinspektionen, soon to be known as Spelinspektionen issued 26 licenses, ensuring the authority has granted 57 licenses since November.

Sweden will invoke new gambling laws from January 1, 2019 with the aim of allowing international markets to operate in a regulated, local environment.

It will be illegal to target Swedish gamblers without a license from the regulator once the 2019 year commences, with many companies applying for licenses yet to receive them. They will be prohibited from operating in Sweden.

If these companies are found to have violated the new rules, they will be deprived of the chance to receive authorisation to enter the Scandinavian country’s newly liberalised market.

The move comes as Sweden’s gambling market has grown primarily due to unlicensed operators, according to Casino News Daily.

Figures from Lotteriinspektionen reveal a 12.4 per cent growth during the first three quarters of 2019 alone.

Unlicensed operators have generated SEK4.546 billion during that time, with members of Sweden’s regulated market posting a 2.4 per cent loss in that same time span, to SEK 12.239 billion.

New regulations will bring international operators in line

Off-shore gambling operators have proved popular with Swedish gamblers in the past 12 months, with more than 60 per cent of all online gambling registrations made with international operators.

The data released by Swedish consultancy firm Mediavision also reports that nearly 60 per cent of all Swedes aged between 18-74 have an online gambling account, up 12 per cent from last year.

Svenska Spel, the state-run operator that holds the monopoly over most of the gambling services provided on the country’s territory holds the largest share of all registered accounts.

All regulated gambling operators account for approximately 58 per cent of all registered gambling accounts.

Mediavision’s Mazyar Sajjadi commented that new and existing customers are being drawn to international gambling operators due to “their marketing with special offer and deposit bonuses.”

Licensed Swedish operators are banned from offering such enticement bonuses to lure customers under the country’s current laws.

Australian bookies soon won’t be able to offer sign-up bonuses

All licensed Australian bookmakers will soon be unable to offer bonus bets after the Federal Government announced changes in early December.

As soon as March 2019, all bookmakers will be banned from offering any kind of reward or bonus to open any online betting account.

This will include free bets, rewards, deposit bonuses and sign up offers.

The Government has enacted the National Consumer Protection for Online Wagering, which contains a clause prohibiting the use of inducements in online wagering.


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