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Aristocrat Leisure boosts presence in Latin America

Fri, Mar 15, 8:55am by Staff Writer

Australian gambling machine manufacturer Aristocrat has confirmed its attendance at an upcoming conference in Colombia, where it will display its premium game content.

The conference is taking place at the Corferias Convention Centre and Aristocrat is set to present its latest Helix XT cabinet for the first time.

Based on the original Helix, the latest machine will also feature a virtual button, as well as 4K graphics.

The enhanced offering from Aristocrat comes with a 42 inch screen, with the titles to be presented at the conference to include Mighty Cash Double Up Link, Money Dragon and Lucky Tiger.

The Australian-based company is making its intentions clear that it values the latin American market, with its Arc Single and Viridian WS cabinets already hugely popular across the continent.

The directors of sales and operations Carlos Carrion told LCB that he is extremely enthusiastic about presenting new games and cabinets.

“Aristocrat is committed to our customers in Colombia and throughout Latin American. Thanks to our customers, which include all of the main casino operators in Colombia, we have been able to achieve an important share of the premium game market,” he said.

In recent times, Aristocrat has showcased a range of offerings at London’s ICE 2019 show, introducing not only popular brands, but cutting-edge game mechanics and innovative developments.

The company also entered into an agreement with Disney, via its subsidiary Big Fish Games, allowing it to adapt Toy Story.

The management director and president of Big Fish Games Jeff Karp said, “We are honoured to be working on such an incredible property. Talented studios and developers have been perfecting games in the match-3 space for over a decade.”

“We couldn’t be happier to introduce the world to the new and challenging puzzles in Toy Story Drop! Ahead of the anticipated next installment in the film series.”

A huge portion of Aristocrat games is now being produced in dual-screen and portrait mode. The new cabinets should ensure higher demand thanks to their success in North America and Australia.

Australian company with global profile

Aristocrat Leisure is one of the world’s leading providers of gaming solutions. It is licensed in 240 jurisdictions and 90 countries around the world.

The company employs more than 5,000 people worldwide and was founded in 1953.

It provides a diverse range of products and services including electronic gaming machines, social gaming and casino management systems.

Poker machines in Australia are unlike those anywhere else in the world. Most jurisdictions allow deposits of any cash denomination and can be loaded up with

thousands of dollars in just a moment.

They can be played every few seconds, with enough jackpots reaching into the tens of thousands on offer for players. If played at their maximum bet and maximum speed, they can consume between A$600-1200 per hour.

A report conducted by the Productivity Commission found that 25 per cent of Australians play a poker machine once in any given year, with only four per cent playing once a week or more.

Aristocrat Leisure’s new chairman Neil Chatfield told The Australian Financial Review earlier this month that he is excited about the company’s prospects in the digital space.

Mr Chatfield stepped down as director of Seek to take up a role with Aristocrat and encourage those in the company to remain bold.

Aristocrat has recently outlaid billions of dollars to participate in the digital gaming revolution.

It bought US-based Big Fish Games for $1.3 billion in January 2018 and purchased Israeli gaming company Plarium for $635 million in August 2017.


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