Aristocrat lends its hand to cashless technologies
Australian gaming manufacturer Aristocrat has partnered with casino operator Boyd Gaming Corporation to launch a new technology at the company’s Indiana casino.
SBC Americas reports that Aristocrat will supply Blue Chip Casino Resort Spa in Michigan City, Indiana with its cashless wagering digital wallet technology.
The resort wallet feature will allow patrons to place cash in their account at the cashier cage and then use their player loyalty card to instantly access those funds on the casino floor.
The digital wallet eliminates the need to handle cash at poker machines or redeem tickets, creating a frictionless experience for the customer.
The Blue Chip launch will initially provide access to the wallet for poker machine players, allowing them to use their loyalty card to place wagers and cash out credits.
In the future, digital wallet access will be expanded to table games, restaurants and other amenities at Blue Chip.
Based on the success of the Blue Chip launch and pending regulatory approvals, Aristocrat and Boyd Gaming intend to expand digital wallet technology to additional Boyd Gaming properties.
The two companies also plan to integrate the digital wallet into Boyd’s Connected mobile app, creating a digital, touchless experience for customers.
Senior vice president and chief information officer of Boyd Blake Rampmaier said; “Building on our strategic partnership with Aristocrat, Boyd Gaming continues to add best-in-class mobile cashless wagering and contactless solutions that will greatly enhance the patron experience at our properties.
“As previously announced, we will continue to leverage our partnership with Aristocrat to drive mobile innovation in a secure and exciting environment for our patrons.”
The coronavirus pandemic encouraged many regulators to ask manufacturers to accelerate their cashless strategies.
Aristocrat has invested heavily in expanding its digital and mobile strategies to assist in transforming the casino floor to be a more robust patron experience while supporting responsible gaming initiatives.
Executive vice president of customer experience solutions for Aristocrat Cath Burns said: “We are thrilled to partner with Boyd to bring this new and exciting solution to their patrons.
“We are passionate about the patron engagement and that Boyd continues to roll out Aristocrat’s suite of innovative mobile solutions to aid in the transformation of the patron and industry experience.”
Cashless casino payment methods are few in number
The American Gaming Association has released a report that providers a framework for regulatory flexibility allowing digital payments on the casino floor.
Yogonet reported in June that according to the AGA, enabling payment choice allows casino customers the ability to supplement cash with safe and secure digital payment options on the casino floor.
This not only improves responsible gaming efforts by equipping customers with digital tools to help them monitor their gaming and set limits, but also provides operators, regulators and law enforcement increased transparency into matters of anti-money laundering and monitoring of financial transactions.
In early 2019, the AGA convened a working group of members to evaluate the regulatory, processing and consumer landscape related to expanding payment options on the casino floor.
The Payments Modernisation Policy Principles, the product of that collaborative effort, seek to educate state and tribal regulators who are considering expanding payment choice.
It included a number of points including the ability to equip customers with more tools to wager responsibly, give customers payment choice and convenience, ensure state laws enable a flexible regulatory approach and address heightened public health concerns.
Recent AGA research found that 59 per cent of past year casino visitors are less likely to use cash in their everyday lives because of the COVID-19 pandemic.
This translates to customer preferences on the casino floor, as 54 per cent indicate that would be very likely to utilise a digital or contactless payment option when they gamble.
Presently, a small number of casinos use such payments, which include debit or credit cards, as well as apps like Apple Pay, Google Pay and PayPal.