Wed, Jul 3, 2:14pm by Staff Writer
Aristocrat has brought all of its land-based operations under a global chief executive officer, calling the move the next step in its evolution and growth.
Intergame is reporting that Mitchell Brown has been appointed CEO of land-based, responsible for all of Aristocrat’s regulated gaming business worldwide.
At the same time, chief financial officer Hector Fernandez has been promoted to president of Aristocrat Americas, replacing Matt Wilson, who has left the company and accepted another position elsewhere.
Creating a single global land-based business “will facilitate thorough and coordinated delivery of transformation and growth projects across our regional teams, along with more integrated product and technology strategy and seamless execution,” Aristocrat Group CEO Trevor Croker said.
“Bringing together our land-based operations also positions us to more effectively serve an increasing number of global customers and sets the business sup for its next phase of growth.”
Bowen has spent 15 years in senior roles in all of Aristocrat’s major regions, including the Americas, and has worked to turn around the business in Australia and New Zealand, Croker said.
Australian gambling and poker machine giant Aristocrat Leisure is going global in a bid to diversify its portfolio.
A foray into online games appearing to be paying off though, with the company booking a huge 17 per cent rise in first-half profit to March 31st, IT News reports.
The encroachment of gambling interests into traditional games spaces is what Aristocrat has gambled on, and its paid off.
Their digital bet is chalking up positive numbers with revenue growth in its digital division up 37 per cent to US$586 million, delivering earnings of $175.8 million.
The poker machine and casino industries have long been an exercise in computing dating back to the 1980s.
Put away all of the flashy graphics, bells, whistles and blinking buttons and the hardware is essentially a tricked-up and networked gaming PC running software programmed to deliver to the house, albeit with some winds for the punter along the way.
— 20black (@20black5) July 1, 2019
What has changed dramatically over the past decade is the rise of online casino and card games like poker that allow humans to compete against each other from almost anywhere in the world, a trend that has seen many jurisdictions legally ban online gambling – partly out of fear of social harm, usually out of fear of revenue loss from officially licensed outlets.
The breath of Aristocrats digital strategic context is laid bare in its latest investor pack, with numbers in pitches to reel in institutional investors.
“In 2014, Aristocrat only participated in the Core Slot segment of social casino, which represented an addressable market of less than US$2 billion.
“Through acquisitions of Plarium and Big Fish, Aristocrat is now targeting a US$32 billion market opportunity,” the company said.
Aristocrat pounced on Big Fish in January 2018, snapping up the free-to-play gaming giant for $1.3 billion and giving it access to 12.4 million users every month.
Its hits to date include Gummy Drop!, Big Fish Casino and Fairway Solitaire.
There’s plenty more gaming action to come, with Big Fish announcing in January that it has partnered with Disney to develop and release Toy Stop Drop, an all new, free to play, match-3 puzzle adventure game on mobile.
“Our talented studios and developers have been perfecting games in the match-3 space for over a decade. We couldn’t be happier to introduce the world to the new and challenging puzzles in Toy Story Drop ahead of the anticipated next instalment in the film series,” Big Fish Games’ managing director and president Jeff Karp said.
Aristocrat is highly conscious of its social responsibilities going forward and said as much in its social statement.
“It should come as no surprise that we take our responsibility to do the right thing for our customers, players, shareholders and each other, very seriously.”
“Being a responsible business and a good citizen is critical to our vision of a long-term, sustainable and vibrant games industry. It’s what we’re proud of,” Aristocrat said.
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