Mon, May 27, 12:27pm by Staff Writer
Australian gambling and poker machine giant Aristocrat Leisure is going global in a bid to diversify its portfolio. A foray into online games appearing to be paying off though, with the company booking a huge 17 per cent rise in first-half profit to March 31st, IT News reports.
The encroachment of gambling interests into traditional games spaces is what Aristocrat has gambled on, and its paid off.
Their digital bet is chalking up positive numbers with revenue growth in its digital division up 37 per cent to US$586 million, delivering earnings of $175.8 million.
The poker machine and casino industries have long been an exercise in computing dating back to the 1980s.
Put away all of the flashy graphics, bells, whistles and blinking buttons and the hardware is essentially a tricked-up and networked gaming PC running software programmed to deliver to the house, albeit with some winds for the punter along the way.
What has changed dramatically over the past decade is the rise of online casino and card games like poker that allow humans to compete against each other from almost anywhere in the world, a trend that has seen many jurisdictions legally ban online gambling – partly out of fear of social harm, usually out of fear of revenue loss from officially licensed outlets.
The breath of Aristocrats digital strategic context is laid bare in its latest investor pack, with numbers in pitches to reel in institutional investors.
“In 2014, Aristocrat only participated in the Core Slot segment of social casino, which represented an addressable market of less than US$2 billion.
“Through acquisitions of Plarium and Big Fish, Aristocrat is now targeting a US$32 billion market opportunity,” the company said.
Aristocrat pounced on Big Fish in January 2018, snapping up the free-to-play gaming giant for $1.3 billion and giving it access to 12.4 million users every month.
Its hits to date include Gummy Drop!, Big Fish Casino and Fairway Solitaire.
There’s plenty more gaming action to come, with Big Fish announcing in January that it has partnered with Disney to develop and release Toy Stop Drop, an all new, free to play, match-3 puzzle adventure game on mobile.
“Our talented studios and developers have been perfecting games in the match-3 space for over a decade. We couldn’t be happier to introduce the world to the new and challenging puzzles in Toy Story Drop ahead of the anticipated next instalment in the film series,” Big Fish Games’ managing director and president Jeff Karp said.
Aristocrat Leisure profit jumps on tax change, US strength https://t.co/AOZdQ5Iglg
— chris kelly (@KellyAlspals) May 26, 2019
Aristocrat is highly conscious of its social responsibilities going forward and said as much in its social statement.
“It should come as no surprise that we take our responsibility to do the right thing for our customers, players, shareholders and each other, very seriously.”
“Being a responsible business and a good citizen is critical to our vision of a long-term, sustainable and vibrant games industry. It’s what we’re proud of,” Aristocrat said.
Australian gambling machine manufacturer Aristocrat has confirmed its attendance at an upcoming conference in Colombia, where it will display its premium game content.
The conference is taking place at the Conferias Convention Centre and Aristocrat is set to present its latest Helix XT cabinet for the first time.
Based on the original Helix, the latest machine will also feature a virtual button, as well as 4K graphics.
The enhanced offering from Aristocrat comes with a 42’’ screen, with the titles to be presented at the conference to include Mighty Cash Double Up Link, Money Dragon and Lucky Tiger.
The Australian-based company is making its intentions clear that it values the latin AMerican market, with its Arc Single and Viridian WS cabinets already hugely popular across the continent.
The directors of sales and operations Carlos Carrion told LCB that he is extremely enthusiastic about presenting new games and cabinets.
“Aristocrat is committed to our customers in Colombia and throughout Latin American. Thanks to our customers, which include all of the main casino operators in Colombia, we have been able to achieve an important share of the premium game market,” he said.
In recent times, Aristocrat has showcased a range of offerings at London’s ICE 2019 show, introducing not only popular brands, but cutting-edge game mechanics and innovative developments.
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