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Aristocrat Technologies opens new Las Vegas campus

Tue, Dec 18, 10:44am by Staff Writer

Australian slots machine manufacturer Aristocrat Technologies have celebrated the launch of their new $45 million headquarters in Summerlin, Las Vegas.

The United States-based subsidiary of ASX-listed Aristocrat Leisure Ltd held an opening ceremony last Thursday to unveil the campus.

Chairman, Dr. Ian Blackburne cut the blue ribbon to officially unveil the 180,000 square-foot location.

“What can I say about this campus? You have earned it,” Blackburne said at the opening ceremony to a few hundred Aristocrat employees gathered outside. “We had only one material presence in one part of one segment of this business” a decade ago, he said.

According to World Casino Directory, it will comprise of two three-storey buildings, the new facility is believed to consolidate the majority of the 1,100 Las-Vegas employees of the organisation at a single location.

To couple the pair of 90,000 square feet buildings, a park on 10200 Aristocrat Way, which is named Blackburne Park, after the Aristocrat Leisure chairman, features prominently as part of the campus.

Company growth has led to new premises

A significant rise in business for the company is what has led to to organisation seeking a new home in the Las Vegas Valley of Southern Nevada.

Having been a domestic manufacturer of pokies in Australia for the past 60 years, Aristocrat is now amongst the global market leaders in casino technology with its new campus in Las Vegas underlining its status as a major player the market.

The company is today licensed in 240 jurisdictions in 90 countries and has a total global employee base of 3,000. The United States and in particular Las Vegas has become the central point to its operations.

In recent years the company has taken significant market share from United States major players Scientific Games and IGT and has in the process entrenched it’s presence on the casino floors within the US.

Blackburne to step down as chairman

On October 2 this year, it was announced by the organisation that Blackburne would end his nine-year tenure as Aristocrat Chairman at the firm’s annual general meeting scheduled for February 21, 2019.

Blackburne’s replacement is set to be Neil Chatfield, currently a non-executive director of Aristocrat.

Blackburne has advised Aristocrat that since 2009 and during his time as chairman, he is proud to have seen the organisation transform into a “global leader in land-based gaming and an emerging leader within the dynamic and fast-growing social digital industry,” which he stated upon confirming his upcoming resignation.

The firm has benefitted from the release of popular slot games, Lightning Link and Buffalo where the most recent versions of those games, including Dragon Link, have maintained their status as best sellers within the industry.

The company completed an acquisition of Video Gaming Technologies for $1.2 billion in 2014, which has helped seen the company grow.

In January this year, shortly after finalising its acquisition of Israeli organisation Plarium Global Limited, Aristocrat announced the completion of its $990 million takeover of social online games developer Big Fish Games Incorporated.

Aristocrat are now considered the world’s second largest provider of social online games behind the Israel-based mobile games company, Playtika.

Aristocrat Leisure’s recent Australian profit announcement of $542.6 million was stated to be “driven by strong organic growth … driven by an increasingly broad and competitive product portfolio together with effective execution and a focus on customers and innovation,” according to Aristocrat chief executive Trevor Croker.

Total daily active users on Aristorcat’s digital business have increased almost by five times to 8.1 million.

The digital business now represents 27 per cent of Aristocrat’s profit.

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