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Bet365 Apply For Australian Boomakers Licence

Fri, May 20, 10:29am by Kevin Pitstock

UK Bookmaker Bet365 has announced it will apply for an Australian betting licence in the Northern Territory bringing more competition to the Australian bookmaking racing andd sport betting scene.

The move closely follows Paddy Powers acquisition of Australian bookmakers Sportsbet and Iasbet, and Sportingbet’s interest in acquiring Centrebet.

Denise Coates, joint chief executive of bet365 said: “I can confirm that we are in the process of applying for a licence in the Northern Territory of Australia.

“Once we have submitted the application and the regulatory authorities have had the chance to consider it, we will hopefully be in a position to comment further,” she added.

If approved Bet365 could begin trading as early as November.

Interestingly, The Bet365 tactic goes against the current trend of expansion by acquisition and if approved it will be Bet365’s first sports betting licence outside the UK.

Bet365 employs around 1,400 people in the UK and also has an office in Gibraltar with more than 100 staff where its casino, poker and bingo operations are licensed.

The Darwin-based Australian office would employ a similar number of employees, however it is not yet known who would lead the operation.

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