Mon, Dec 12, 11:24am by Staff Writer
For the third year running, Bet365 has come out on top of its industry peers to take out the UK’s Sports Betting Community (SBC) Bookmaker of the Year Award.
The award, voted on by industry professionals went to the Stoke-based outfit ahead of Unibet, Sky Bet, Pinnacle and 10bet. In a very successful night, the bookmaker also picked up the gong for best Live Betting Product.
Sky Bet, who are based in Yorkshire, also had a successful evening, winning the Best Football Bookmaker Awards, being highly commended in another two categories, and seeing sister brand Oddschecker retain the Affiliate of the Year Award.
The event was held at the exclusive ‘Under the Bridge’ nightclub at Chelsea Football Club’s home ground, Stamford Bridge last week and more than 400 industry professionals were in attendance.
Sky Sports News presenter Hayley McQueen hosted the evening and announced the winners and highly commended entries in seven innovation award categories and seven overall award categories.
The innovation awards winners were chosen by a panel of 30 judges, most of whom are leading CEOs in the business, while the overall awards were voted for by people who attended SBC’s two conferences, Betting on Football and Betting on Sports, or who receive the daily Betting Bulletin from SBC News.
The SBC Sports Betting Hall of Fame was also launched on the evening with Howard Chisholm of Chisholm Bookmakers, Carsten Koerl of Sportradar and FSB Technology chairman Mark Blandford inducted as inaugural members.
SBC managing director Andrew McCarron said: “Congratulations to Bet365 on winning Best Bookmaker again and all our winners. Thanks to everyone who made it to our Awards ceremony with a difference.
Bookmaker of the Year
Bet365 – Winner
Sky Bet – Highly Commended
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