Thu, Apr 20, 2:10pm by Staff Writer
The federal government is set to receive a proposal early next week from Communications Minister Mitch Fifield which will outline a ban on betting ads during live sports telecasts.
According to The Australian newspaper, the ban would be placed on all betting advertising from the first siren, whistle or ball – whatever the case may be.
Sports betting companies could face the ban as early as next Tuesday, with AFL boss Gillon McLachlan and NRL chief operating officer Nick Weeks already having met with Senator Fifield in the past week to discuss the prospect.
Those discussions were surrounding how sporting codes would handle the ban and what affect it would have, if the new laws to be introduced.
Sporting bodies like the NRL and the AFL are likely to oppose the change as they will risk losing money from not only the fees, but also the commission paid on each bet waged on their sport through the betting agencies.
Should the law pass, the federal government is expected to offer a trade-off with the free-to-air TV networks, which could see licensing fees reduced. It is not yet clear whether a similar deal will be struck to compensate subscription television.
The ban is not a done deal yet though, Malcolm Speed, the executive director of the Coalition of Major Professional and Participation Sports – which represents all the major local sporting codes – says the proposed ban would impact on media rights deals and the value of them.
The new laws will be considered by the Cabinet after the proposal is submitted next week and are set to have a huge impact on all concerned if the submission is approved.
Last year in the AFL, one in six of the ads during the game were gambling ads and to illustrate the growth from 2011 to 2015, the total gambling advertising spend went up from $91 million to $236 million in that period.
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