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BluePrint extends partnership with major casino brand

Thu, Sep 12, 8:48am by Staff Writer

Online casino content developer Blueprint Gaming today announced that it has extended its existing partnership with SkillOnNet.

Under the terms of a recently signed long-term deal between the two companies, Blueprint will provide an even more “agile service” to the casino software platform provider that powers multiple brands.

SkillOnNet will also be able to benefit from Blueprint’s in-game marketing tools, it became known.

The extended deal will see Blueprint deliver content and related products for SkillOnNet’s casino brands through new direct integration that will ensure a more streamlined process.

Based in the UK and part of Gauselmann Group, Blueprint Gaming is a game studio that develops slots products for the global online and mobile gaming markets.

Its games are also available across more than 100,000 land-based gaming terminals in the UK, Italy and Germany.

Blueprint’s content is licensed and certified by the UK Gambling Commission and the Alderney Gambling Control Commission.

Blueprint and SkillOnNet first teamed up in late 2016, according to Casino News Daily.

Back then; the two companies announced that the game studio’s full library of titles would go live across SkillOnNet’s network of online casino brands.

Free spins tools part of marketing campaign

The deal will also enable the casino brands to take advantage of Blueprint’s free spins tools and the game studio’s upcoming range of marketing features that aim to further improve the online gaming experience that operators provide their gambling customers with.

Additionally, new and existing Blueprint games will be upgraded to the supplier’s Jackpot King Deluxe progressive system.

The system includes two ‘must be won’ pots that pay out winnings by a fixed value.

Commenting on the recent extension of their SkillOnNet alignment, Blueprint Director of Marketing and Relationships Jo Purvis said that they have enjoyed a successful relationship with SkillOnNet over the years and are excited to have agreed to the new direct integration.

Mr Purvis added that their new agreement was another “fantastic step in strengthening our brands with the best operators” and in their European expansion.

She also pointed out that with free spins promotions being an essential tool for gambling operators, the expanded deal with SkillOnNet will allow the casinos powered by the gaming platform provider to offer the type of marketing campaigns that drive player acquisition and retention.

Gameburger Studios to produce exclusive content for Microgaming

A new gaming studio has joined Microgaming’s cluster of independent game builders, promising to reimagine and deliver authentic land-based casino experiences to the digital space.

Casino News Daily reported last month that Microgaming and Gameburger Studios will pair up, in an exclusive for Microgaming, bringing entertaining and interactive iGaming experiences with a classic American style to its clients and their players.

Gameburger Studios is a newly-launched online gaming content developer.

The studio only came to be this month and under its partnership with Microgaming will create and deliver exclusive online American-style gaming content to the supplier for use in non-US gambling markets.

The team behind Gameburger has more than two decades of collective industry experience and “the right ingredients to make the finest quality games” it says.

The new studio said its focus would be on experimenting with mechanics, visuals, and features in a bid to “spice up” Microgaming’s library of casino content.

Of joining forces with another independent gaming studio, Microgaming chief executive officer John Coleman said that they are thrilled to welcome Gameburger to their global network of independent game developers.

The executive added that the studio’s “experience and personality, coupled with their relentless drive to innovate” will serve Microgaming in good stead as the company is looking to continue to supply innovative and feature-packed content.

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