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Denmark’s online casinos boom, land-based suffer

Mon, May 20, 1:30pm by Staff Writer

Denmark’s regulated gambling market has posted strong gains in the online space, with associated land-based declines, based on first quarter figures.

Calvin Ayre is reporting that the figures showed that Danish-licenced operators generated revenue of just over AUD$345 million in the three months ending March 31, a 4.5 per cent improvement on the first quarter of 2018.

Sports betting remains Denmark’s dominant gaming vertical, with revenue of AUD$133.7 million, representing 39 per cent of the total revenue.

That sum was 10.4 per cent higher than 2018 figures, but markets the lowest total the market has generated in four quarters.

Mobile apps remain the dominant betting medium, with a 53.3 per cent share of total wagering revenue.

Desktop wagering ranked a distant second with 27.3 per cent, but this was up more than five points year-on-year.

Land-based channels accounted for 21.9 per cent of total wagering revenue, down nearly 2.5 points year-on-year.

Online casino revenue was up 6.6 per cent to AUD$120.1 million, but all four quarters a year ago saw double digit gains in the this vertical, suggesting the market has reached a plateau.

Online slots claimed nearly two-thirds of the online casino pie, followed by roulette (14.6 per cent) and blackjack (12 per cent).

Revenue from gaming machines in arcades and restaurants fell 3.6 per cent, the lowest total on record.

The nation’s seven land-based casinos saw revenue slide 10.8 per cent to AUD$17.9 million.

Denmark’s gambling self-exclusion registry contained 18,100 names at the end of March, with 12,415 opting for permanent exclusion.

UK racing industry set for hit after lower profits

The UK racing industry’s kickback from the betting industry is some £17 million pounds lower than expected.

The Horse Racing Betting Levy Board announced that the levy income for the year ending March 31 would be 78 million.

This sum is “materially below expectations”, based on the £95 million collected in the previous year, the first year that the new 10 per cent levy was applied to UK betting operators’ online operations.

The board’s chair Paul Lee said that based on UK bookie reports at the end of 2018, the racing sectors annual handout was expected to come in around £89 million.

More recent submissions from bookmakers revealed that race bettors took the bookies to the cleaners in February and March, resulting in “very substantially less profitable” returns to close out the fiscal year.

Should the forecast of £78 million prove accurate, the board says it will incur a £5 million budget deficit.

The board had already agreed on an expenditure budget of £99 million for the 2019-20 year, but this will now be cut by £5 million, with the additional cuts possible before the fiscal year is over.

New Zealand to wind up betting levy

In New Zealand, Racing Minister Winston Peters announced last Thursday that the government was repealing the betting levy the racing industry pays the government.

Peters said the levy, a four per cent cut of betting profits that totaled nearly NZ$14 million, would be phased out over a three-year period, with the funds redistributed to the racing and sports sectors, as well as responsible gambling programs.

Scrapping the levy was a long held goal of the local racing industry and one of the recommendations of last year’s Messara Report, which also called for outsourcing all of the New Zealand Racing Board’s “domestic wagering, broadcast and gaming operations.”


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