Wed, May 8, 1:50pm by Staff Writer
Innovative iGaming technology and service provider Fast Track has been shortlisted in three categories at the prestigious EGR B2B Awards 2019, Calvin Ayre reports.
Fast Track launched its stand alone platform in December to the wider iGaming industry and has been put forward for Acquisition and Retention Partner, Multi-Channel Supplier and White Label Partner.
It will go up against some of the industry’s most established companies, including the likes of Betgenius, Playtech, Scientific Games and Dragonfish.
It’s been a busy year already for Fast Track, with the launch of its real-time CRM platform taking place at ICE London.
Fast Track CRM allows online gaming operators to manage all aspects of player engagement from one place and most importantly, in real-time.
The platform allows for more efficient ways of working that frees up time for CRM teams to spend on planning and analyzing campaigns, thus making them more effective and successful.
It is the first CRM platform built for the iGaming industry and boasts the power and flexibility to keep pace with an industry that is constantly evolving.
Before being launched as a standalone product, it was used as part of Fast Track’s technology and management services provided to online casino brands Metal Casino, Ikibu and Casino Calzone.
The chief executive officer of Fast Track Simon Lidzen said, “we are thrilled to have been shortlisted in not one but three categories at the EGR B2B Awards. These nominations show how far we have come in such a short space of time, and the huge impact that our platform and services are having on the industry.”
The EGR B2B Awards take place on June 25 at the Tower of London.
— 🎲 GamingCopy (@gamingsheet) May 5, 2019
Leading lottery and casino in the Bahamas Island Luck will manage all of their customer interactions through Fast Track CRM, Calvin Ayre is reporting.
The real-time marketing capabilities of Fast Track CRM’s and the potential to reduce the grunt work for their CRM team meant it was an easy decision for Island Luck.
“Fast Track CRM is designed with the online gaming industry in mind and will allow us to communicate with our players at just the right moment,” chief executive officer of Island Luck Sebas Bastian said.
“We couldn’t be happier to work with a company that truly understands the challenges and opportunities of our business.”
Fast Track has a proven track record of delivering fully managed services to iGaming companies and started to offer its CRM solution as a standalone product.
It has had a lot of interest in its CRM tool having already signed deals with popular brands such as Cashmio and Twin.
The company will officially unveiled its powerful CRM tool to delegates at ICE London in February.
“When we started building the tool, we hoped that it would transform the way our CRM team worked,” Mr Lidzen said.
“When we decided to licence it out, we made sure that it was reay to redefine customer experience in iGaming.”
“We are thrilled to bring on board Island Luck.”
“This partnership goes much deeper than CRM as it will also involve a complete enhancement of Island Luck’s Loyalty System.”
“Fast Track CRM is paving the way for the future of CRM in iGaming and Island Luck will be one of the first to make the change.”
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