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Finnplay secures Danish licence

Sat, Dec 14, 1:57pm by William Brown

Nordic online gambling technology and platform provider Finnplay has received an Online Casino Licence by the Danish Gambling Authority.

Casino News Daily reports that Finnplay’s licence from the Danish regulator continues a recent successful streak of new licences and licence extensions for the company, which specialises in the provision of solutions and technology for the international iGaming industry as well as the provision of business to client services through subsidiaries.

Aside from the newly obtained Danish licence, Finnplay also authorised to operate in the gaming markets of Belgium, Bulgaria, Hungary, Malta, Mexico, Romania, Sweden and the United Kingdom.

Commenting on the latest milestone in his company’s expansion across regulated markets, Finnplay Group chief executive officer Martin Prantner said that “this new Danish licence presents a great opportunity for Finnplay and our operating partners” and that their strong record of compliance if regulated markets and across the Nordics “will help ensure a smooth and successful entry to the Danish market.”

It is yet to be seen when exactly that entry will take place.

Finnplay was founded in 2008 in Finland.

The company provides a real money gaming platform that includes thousands of games by more than 75 content providers, more than 70 payment providers, front-end and all-in-one back office.

Finnplay is headquartered in Helsinki, Finland and has offices in Malta and Hong Kong.

Finnplay’s Danish licence was the latest of recent licencing milestones celebrates by the gambling group.

Last month, the company announced that it had been granted a Class 2 sports betting licence that enables it and its brand and platform partners to provide online sports betting services.

Scandinavia has been kind to Finnplay in recent times

In October, Finnplay became one of the companies that were able to secure licence extension in Sweden.

Finnplay was able to cement its presence in the newly liberalised Swedish online gambling market over the summer through a partnership with Swedish gambling group Global Gaming.

The partnership between the two major companies resulted in the successful launch of the NanoCasino online gambling brand in August.

In September, Global Gaming transferred its flagship NinjaCasino.se domain to Finnplay.

Of the move, Global Gaming chief executive office Tobias Fagerlund said that they did not want the Ninja Casino brand’s “enormous value’ and potential in Sweden to go to waste.

The Swedish gambling group had its licence revoked by the local gambling regulator in June over serious shortcomings in the company’s anti-money laundering and know-your-customer procedures.

Global Gaming appealed the revocation of its licence but was ordered to suspend its Swedish operations while the Swedish Gambling Authority’s decision was under review.

Several courts have sided with the regulator over the past six months, but Global Gaming has remained adamant that its operations were fully compliant and that it would keep seeking remedy for the wrong it has sustained.

Global Gaming returns to Sweden

Global Gaming has returned to Sweden after its local licence was revoked two months ago for deficiencies in its anti-money laundering and know your customer practices.

The company has been out of action for the past two months and announced last month that it struck a partnership with Scandinavian online gambling content and platform provider Finnplay. The first product of that partnership went live last week in Sweden, Casino News Daily reports.

The two companies launched NanoCasino.com to mark Global Gaming’s indirect return to the Swedish gambling market, which was reorganised early this year to make it possible for international companies to obtain licences from the local regulator and operate in a regulated environment.

Under the terms of the partnership between Global Gaming and Finnplay, NanoCasino is managed by a subsidiary of the gambling provider.

Viral Interactive Limited is the holder of a commercial online gaming licence from the Swedish Gambling Authority to operate the newly launched casino.

As the licence holder, Viral Interactive is fully responsible for the operation of the new brand.

A subsidiary of Global Gaming participates in the venture as its marketing partner.

The gambling operator said today that as a marketing partner, its subsidiary is responsible for assisting the new online casino in matters of marketing, customer experience and brand management.

NanoCasino is powered by Finnplay’s gambling technology platform.

Aside from Sweden, the platform is also licenced or certified in a number of other markets, including the UK, Malta, Romania, Bulgaria, Hungary, Denmark, Estonia and Mexico.


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