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Gaming Realms pairs with Betsson for Slingo game range

Fri, Sep 6, 12:18pm by Staff Writer

Developer and provider of mobile-first online gaming platform and content for the iGaming industry, Gaming Realms today announced that it inked a licencing agreement with Swedish online gambling operator Betsson for its Slingo range.

Under the terms of the distribution deal, Betsson will roll out Gaming Realms’ Slingo games across its network of international brands, Casino News Daily reports.

Betsson is licenced to operate in 12 regulated European markets through its network of brands, which include its flagship Betsson operation as well as Betsafe, NordicBet, CasinoEuro, and Europebet, among others.

Gaming Realms said this week that through its recently penned deal with the major Swedish operator, it would be able to expand its international footprint and cement its presence in the UK and Scandinavian markets.

Gaming Realms will be able to distribute its Slingo games across Betsson’s brands via its latest content distribution partner Relax Gaming.

The two companies announced their partnership in June.

Under the terms of the agreement, Relax Gaming added Gaming Realms’ Slingo range to its platform and made it available to its business to business network of clients and their gambling customers.

The deal covered Gaming Real’s Deal or No Deal Slingo, Rainbow Riches Slingo, and Monopoly Slingo titles.

Relax Gaming adds High 5 to its stable

New content provider and distribution platform Relax Gaming has signed a deal to add independent casino content provider High 5 Games as a Powered By partner.

Calvin Ayre is reporting the platform-to-platform agreement will see High 5 Games’ portfolio of over 120 licenced slot games including Way Out Wilds, Midnight Eclipse, The Green machine Deluxe and Silver Enchantress integrated into the Relax Gaming platform.

The mutually beneficial partnership will enable the New York based slot supplier to enter new territories through Relax’s fast-growing operator network, while in turn allowing the platform provider to offer its partners a greater variety of games.

Relax Gaming’s CPO Simon Hammon said: “There is an insatiable demand for new and exciting content in this industry, and we are thrilled to be enhancing our offer to our partners with High 5 Games’ excellent array of video slots.”

“This partnership is a natural move for Relax Gaming as we continue to build on our global reach.”

Anthony Singer, the CEO and Founder of High 5 Games said: “We are very pleased to have signed this agreement with Relax Gaming, extending our footprint in the iGaming industry with a truly innovative provider.”

“The first half of 2019 has been very successful for us with our games going live with several tier operators, and this latest partnership will allow us to further build on our momentum.”

“The Powered By program ticks all the boxes for us when it comes to open collaboration and smooth access to an unparalleled range of operators.”

Gaming Realms shares rise

With Betsson providing its services in a number of markets, Gaming Realms’ latest deal will enable it to access a wider customer base.

Commenting on their licencing deal with the gambling operator, Gaming Realms chief executive officer Patrick Southon said that it would “not only bring our collection of Slingo games to new audiences internationally,” but will also “reinforce our existing presence in the UK and in particular Scandinavia, where there is a significant appetite for mobile gaming.”

Gaming Realms’ shares rose 3.9 per cent to 6.4 per share in the early hours of trading on Wednesday, on the back of news about this licencing agreement with Betsson.

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