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Gaming suppliers Bede and Authentic pair up

Fri, Apr 26, 1:27pm by Staff Writer

UK-based supplier Bede Gaming has expanded its platform with the addition of live casino games from Authentic Gaming.

The deal sees Authentic Gaming’s live casino portfolio integrated with Bede Gaming’s platform, including Authentic Roulette, casino floor roulette and live arena games according to Gaming Intelligence reports.

It expands the range of live casino options available on the Bede platform, which already includes content from Evolution Gaming, NetEnt Live and Ezugi.

“We are delighted to have signed this partnership with Authentic Gaming, adding another top quality UKGC licenced live casino provider to the extensive range of best-in-breed content we offer to our operator partners,” said Bede Gaming commercial director Ross Haselhurt.

“This agreement underlines Bede as the first-choice platform for operators targeting expansion in multiple regulated market, and Authentic’s games are sure to be a hit with our customers.”

Authentic Gaming chief executive officer Jonas Delin added: “Bede Gaming has carved out a reputation as one of the industry’s premier platform providers.

Growing our global footprint is central our strategic ambitions, and we are pleased to be doing so in partnership with such a forward-thinking provider.

Emails trigger splurge

In January 2019, after months of receiving the emails, the gambler set up a new account with 21.co.uk, also part of the Leo Gaming group.

He used the same name and email address but this time registered his mother’s debit card.

He proceeded to gamble away £20,000 before 21.co.uk asked for ID verification and on realizing that he was using someone else’s card, eventually blocked his account.

Once again, the sister companies in the Leo Gaming group resumed sending marketing emails from a host of its sites, offering free spins and refunds on losses.

As well as using his mother’s card without permission, the gambler had racked up thousands of pounds in debt from payday lenders including 247 Moneybox, My Jar and Satsuma.

Labour’s deputy leader Tom Watson is pushing for tighter controls on online gambling.

He said, “it makes no sense for gambling companies to be doing ID and affordability checks after gamblers have lost huge sums rather than before they’ve placed the bets.”

“The whole system seems the wrong way round. We also need to see immediate action to scrap credit card betting and end the practice of bombarding gambling addicts with gambling ads,” Mr Watson said.

Not the first time the commission has looked at LeoVegas

A Gambling Commission spokesman said: “we are absolutely clear with operators about the rules that they must follow to prevent and protect their customers from experiencing harm from gambling. Where we see evidence that those rules are not being followed, we will investigate.”

The case comes as the government conducts a review of whether regulations covering online betting should be tightened, including through stronger ID checks and rules that prevent gamblers from placing bets on credit.

Online casinos and bookmakers are not currently required to check whether gamblers can afford their habit before allowing them to place bets.

The Gambling Commission is understood to have collected evidence relating to the case and is examining whether LeoVegas breached the conditions of its licence to operate in the UK.

LeoVegas declined to comment.

It was forced to pay a £600,000 penalty in 2018 for a series of transgressions after a review of the company’s licence to operate in the UK.

The majority of the failings were related to self-exclusion systems, which allow gamblers to bar themselves from voluntarily placing bets with a company.

The regulator found that 1,894 LeoVegas customers were sent marketing material despite having signed up to its self-exclusion scheme.

More than 400 customers were allowed to bet £200,000 over two months, without the company speaking to them first or applying a 24-hour “cooling off” period.


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