Fri, Oct 11, 1:26pm by Noah Taylor
GentingBet have launched new content from Red Tiger Gaming, in a recently signed partnership between the two organisations.
The online gambling operation of UK land-based casino group Genting UK, will now add popular titles by the iGaming organisation, which include hit releases such as Pirates’ Plenty, Jack In A Pot and Mystery Reels MegaWays.
The partnership provides GentingBet with a greater level of creativity. The creativity extends to seasonal games associated with Christmas and Halloween. In addition to having access to Red Tiger’s gaming content, it will also have access to its engagement tools, enabling them to create campaigns new to the platform such as Daily Jackpots, Smart Spins and Tournaments.
GentingBet is continuing to grow its online offering, where they also offer live casino content and sports betting to their clients, according to Casino News Daily.
GentingBet Managing Director Jeremy Taylor said in relation to its Red Tiger deal, that they “are constantly reviewing and updating our product offering to ensure customers have access to a wide variety of games.” In addition, the Red Tiger partnership “brings a broad range of casino slot games and unique gaming mechanics to our platform for the first time.”
Carl Ejlertsson, Business Development Director at Red Tiger said the organisation is delighted to have launched with a brand “as well-known and well-respected in the industry as Genting.”
“We are confident that our games and the great promotional tools that come with them will resonate with their players, and we look forward to a long and successful partnership.”
Last month, GentingBet debuted its revamped and rebranded online gaming and sports betting business. The new GentingBet platform is available across both desktop and mobile platforms. It features enhanced tools, content, and sports betting markets as well as a new design that provides intuitive functionality and navigation.
— InterGame Ltd (@InterGameLtd) October 10, 2019
The business’ recent overhaul in its operations also includes it teaming up with major industry provider, Swedish content studio NetEnt, to add a selection of its titles.
The organisation has made a series of changes as part of its strategy to expand its presence across multiple regulated markets within Europe.
GentingBet considers itself a ‘mobile-first’ provide, with its strategy and recent launch of a new website design focusing on an improved user experience with an updated look and feel. An approach, the organisation feels demonstrates its commitment to providing the ‘ultimate online gaming experience by combining the best of the physical and online worlds’.
With the organisation having a strong presence in the UK, the partnership with Red Tiger Gaming further enhances its gaming offering in its online casino business.
Expansion has also been on Red Tiger’s agenda in recent months. The gaming provider earlier this year announced the business is one of the first industry suppliers to be certified by Swiss authorities to provide its products to Switzerland’s newly reorganised gambling market.
In August, the organisation also announced that its slots had gone live with jackpots.ch, who are operated by Grand Casino Baden. It further strengthened its Swiss footprint with a content supply deal with Grand Casino Luzern and its mycasino.ch online casino.
Furthermore, last month it was announced that NetEnt had entered into an agreement to purchase Red Tiger in a £200 million all-cash deal. The Swedish gambling provider said that the addition of Red Tiger to its family was in line with the organisation’s vision to “create the future of gaming.”
Red Tiger has a broad range of clients which extend across the online casino and sports betting markets. Their other clients in addition to GentingBet include PaddyPower, PokerStars, William Hill and EuroCasino.
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