Global Gaming Expo finishes in Las Vegas

by Charlotte Lee Last Updated
Global Gaming Expo finishes in Las Vegas

The Global Gaming Expo (G2E) took place last week in Las Vegas, which sees the world’s leading gaming suppliers unveil a host of new products.

Held between October 14 and 17, the G2E is the largest gathering of global, commercial and tribal gaming professionals in North America. The event enables attendees to take advantage of new educational content relating to the industry and experience first-hand the new products and innovative technologies showcased on the expo floor.

G2E covering all facets of gaming relevant to the casino floor and also extends to sports betting, non-gaming amenities and digital products, according to Gaming Intelligence.

The event enabled participants to attend the comprehensive G2E Sports Betting Symposium. Topics ranged from legislative issues to business strategies, including opportunities to engage with sports betting exhibitors to begin or refine participants sports betting strategy.

It started with an update on the sports betting rollout in the US from a Federal, Tribal and State specific perspective before crossing to topics on white-label operator vs. supplier strategy; leveraging local partnerships; location-based venue challenges and strategies and critical information about payments and sports betting.

With the exhibitors present, New York-listed Scientific Games unveiled a host of new gaming content as well as showcasing its newly launched OpenGaming platform.

They also demonstrated their OpenSports sports betting platform and newly launched OpenGaming platform, featuring new game Mega Drop Quest.

“At Scientific Games, we love to make great games that players and partners love,” said Scientific Games president and CEO Barry Cottle. “It’s our passion to create the best products and pioneering services for our players and partners, and we are thrilled to showcase our amazing new product line up at G2E.”

Austrian gaming giant Novomatic and majority-owned Ainsworth Game Technology presented a comprehensive product portfolio at G2E, including a new Asian-themed slot Samurai Beauty.

Facial recognition technology introduced

Konami Gaming introduced its new facial recognition technology at G2E this week.

“Konami’s aim is empowering operators with exceptional entertainment to reach and engage today’s players and beyond,” said Konami Gaming executive vice president and chief commercial officer Tom Jingoli. “We are actively leveraging a combination of top technology, talent, design, and development to deliver a host of new products at this year’s event, through the immediate years to come.

“SYNKROS is delivering next generation player tracking technology with leading edge solutions like SYNK Vision. Rather than requiring players to manually sign up or use a player’s tracking card, it uses facial recognition to identify, rate, and reward all players, regardless, whether they are members of the established player loyalty program.

London-listed Playtech showcased its Playtech ONE omni-channel solution at G2E following the opening of the supplier’s first US office in New York.

It also unveiled its latest gaming features, including a new Flexi-Bonus Engine, which uses sophisticated rule-based promotional campaigns for maximum flexibility, as well as Operator Trading Tools, which allows operators to adjust and skew odds, as well as add prop bets at the click of a button.

Aristocrat Technologies, the US- subsidiary of Sydney-listed Aristocrat Leisure, debuted its new Crazy Rich Asians slot game at G2E.

The Crazy Rich Asians slot features sights and sounds from the 2018 romantic comedy movie Crazy Rich Asians, based on the bestselling novel by Kevin Kwan.

“We have enjoyed a tremendous partnership with Warner Bros. Consumer Products, bringing premium licensed titles to our customers and their players around the world,” said Aristocrat vice president of commercial strategy, gaming operations Jon Hanlin.

“Now we are excited to introduce this new license as the launch title for our new, game-changing cabinet.”

The event was presented by the American Gaming Association.

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