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Global Gaming returns to Sweden

Tue, Aug 6, 4:05pm by Staff Writer

Global Gaming has returned to Sweden after its local licence was revoked two months ago for deficiencies in its anti-money laundering and know your customer practices.

The company has been out of action for the past two months and announced last month that it struck a partnership with Scandinavian online gambling content and platform provider Finnplay. The first product of that partnership went live last week in Sweden, Casino News Daily reports.

The two companies launched to mark Global Gaming’s indirect return to the Swedish gambling market, which was reorganised early this year to make it possible for international companies to obtain licences from the local regulator and operate in a regulated environment.

Under the terms of the partnership between Global Gaming and Finnplay, NanoCasino is managed by a subsidiary of the gambling provider.

Viral Interactive Limited is the holder of a commercial online gaming licence from the Swedish Gambling Authority to operate the newly launched casino.

As the licence holder, Viral Interactive is fully responsible for the operation of the new brand.

A subsidiary of Global Gaming participates in the venture as its marketing partner.

The gambling operator said today that as a marketing partner, its subsidiary is responsible for assisting the new online casino in matters of marketing, customer experience and brand management.

NanoCasino is powered by Finnplay’s gambling technology platform.

Aside from Sweden, the platform is also licenced or certified in a number of other markets, including the UK, Malta, Romania, Bulgaria, Hungary, Denmark, Estonia and Mexico.

NanoCasino might be the first of many projects on the cards

Commenting on the recent launch, Global Gaming chief executive officer Tobias Fagerlund said that he hopes and has a reason to believe that Swedish players will find the casino enjoyable and that NanoCasino is a safe and secure online casino that “focuses on entertainment and the pleasure of gaming.”

Mr Fagerlund, who was previously appointed as interim chief executive officer of global gaming, was recently promoted to assume the role permanently.

The executive further said today that they “feel very confident that our high standards for a casino product are met by”

Finnplay’s chief executive officer Martin Prantner, added that they are looking forward to benefiting from Global Gaming’s marketing expertise and resources and that as a Nordic platform provider, Sweden is a domestic market for his company and as such, they are “committed to upholding the strict standards of the regulation.”

In a press release, the two companies said that NanoCasino is the first product of their collaboration, which suggests they plan to join forces for more online gambling projects.

As mentioned, Global Gaming had its Swedish licence revoked in June over major know your customer and anti-money laundering failures.

Last month, the Swedish Administrative Court of Appeal rejected the gambling operator’s bid to be allowed to resume its Swedish operations.

High 5 Gaming & BtoBet join forces

US-based social casino leader High 5 Gaming is teaming up with Europe’s BtoBet that will see the global gaming developer enter the online casino market.

High 5 Games has enjoyed a re-emergence in recent times thanks to a larger footprint in the real money online casino arena in 2019.

High 5 Games will be relying on the Neuron Gaming platforms strong customisability and highly flexible features in order to ensure maximum brand differentiation.

The robust and advanced technologies that constitute the core of the platform will enable High 5 Games to present their legion of players with a variety of content tailored to their preferences, based on a segmentation system.

High 5 Games has a growing portfolio of more than 300 slot machine games for all regulated markets.

Their diverse studio is comprised of designers, illustrators, 3D animators, film directors and composers.

They have worked in conjunction with some of the world’s leading brands including Marvel, 20th Century Fox, Warner Brother, NBC, CBS, Walt Disney and Sony.

This move places High 5 Games in a position to mimic their success in Europe’s online casino market in the United States and reinforce their reputation as one of the best operators in the casino scene.

“We’re proud to expand our presences as a dynamic global online betting operator into new territories with a trusted platform partner like BtoBet. Our culture and goals are well aligned to gain valuable market share in established European markets and emerging global territories,” founder and CEO of High 5 Games Anthony Singer told Calvin Ayre.

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