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Greentube expands into Italian market

Wed, Sep 18, 7:50am by Staff Writer

Online gambling provider Greentube has strengthened its footprint in the Italian online gaming market through a recent deal with locally licensed online gambling operator and platform provider E-Play24.

Casino News Daily reports that under the terms of the agreement, Greentube will be able to roll out its Home of Games portfolio across the Italian company’s iGaming platforms.

Greentube’s online casino content offering currently includes slots, table games, video poker and bingo.

The deal will see E-Play24, which already boasts partnerships with many industry leaders, gain access to some of Greentube’s biggest hits, including titles such as Book of Ra deluxe, Lucky Lady’s Charm deluxe and Sizzling Hot deluxe.

The launch of these and many more titles across its platform will be available to its Italian gambling customers, through this new agreement.

E-Play24 now offers world’s most played slot

Commenting on their latest major commercial deal, Greentube’s Head of Sales Daniel Lechner said in a press release announcing the partnership that they are delighted to provide their game offering to E-Play24 and its brands and to be strengthening further their presence in Italy’s online gambling market.

Mr Lechner went on to say that Italy has become a key market for Greentube in the past year and that it is part of their growth strategy to establish themselves as the leading supplier for the region, “backing up the strong street market and land-based presence of our parent company Novomatic.”

Antonio Tressanti, chief executive officer of E-Play24, pointed out that thanks to their recent deal with Greentube, the Vegas section in their E-Play24 casino platforms will grow “not only in volume, but also in quantity.”

E-Play24 Group Casino manager Alessandro Grasso added that “being able to offer our customers the world’s most played slot, Book of Ra deluxe, means E-Play24 can be more in-line with current consumer demand.”

The executive added that after months of development they have reached a new important milestone and that they are currently working on many exciting projects that are set to be revealed to the market in the coming months and to extend their existing range of online casino titles.

News about Greentube’s Italian expansion arrived shortly after the company announced that it had teamed up with Swedish live casino supplier Evolution Gaming.

Under the terms of their deal, Greentube would roll out a selection of Evolution’s products across its Admiral Casino brand in the United Kingdom and Star Vegas brand in Spain and Italy.

Last month, Greentube also aligned with Rush Street Interactive, the online division of casino operator Rush Street Gaming, to roll out its games with the US iGaming operator in the regulated Colombian online gambling market.

The deal is set to benefit both the provider and operator as it would cement their positions in the Colombian market and would serve as a springboard for future expansion across other Latin American markets.

Rush Street entered Colombia in May 2018 after obtaining a license from the local regulators – Coljuegos.

The company operates the RushBet.co brand in the local iGaming space.

Pragmatic Solutions certified in Sweden

Online gambling platform Pragmatic Solutions has recently marked an important milestone after receiving product certification in Sweden.

The company has added Sweden to the list of regulated territories it has been authorised to provide its PAM iGaming platform and has extended its availability in the lucrative and recently regulated market.

Casino News Daily reported last month that Pragmatic Solutions noted in a recent press release that Sweden has long been an important and extremely popular iGaming destination and after the recent reorganization of the market, the company’s certification was a necessary step in order for it to be able to tap into the regulated space and to provide its existing and new clients with its services.

Headquartered in Gibraltar, Pragmatic Solutions provides an online gambling platform that services all sectors of the growing iGaming and betting industry.

The PAM platform is flexible, modular and fully API based, and features complete UI control and powerful CMS as well as back office, CRM and wallet.

The platform also includes iGaming content by a number of third-party providers of products for the online gambling industry.

Most recently, Pragmatic Solutions announced that it has agreed to add online gaming content by Greentube, a division of gambling giant NOVOMATIC Interactive.

Under the terms of the deal, clients of Pragmatic Solutions now have access to Greentube’s most popular titles, including Book of Ra, the Reel King series, and Lord of the Ocean, among others.


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