Fri, Jun 21, 8:15pm by Staff Writer
Groove Gaming has made another important business step regarding a collaboration with ALEA.
LCB News is reporting that by joining CasinoSecret to international sister casino brands SlotsMillion and AleaPlay, Groove Gaming has strengthened its relationship, as it opens up international markets in Germany, Japan, Austria and Iceland, among others.
Groove is gaining a lot of attention in the global iGaming market with a diverse portfolio of proprietary and third party HTML5 video slots and table games, as well as more than 2,500 casino games together with the biggest lotto, bingo, live games, scratch, multiplayers and sportsbook.
Their innovative solutions help some of the world’s top operators increase player value, generate new revenue opportunities and improve brand integrity.
Apart from the growing library, the team’s services encompass advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining and growing new online casinos.
Commenting on the successful deal, Yahale Meltzer, chief operating officer at Groove said: “I’m delighted to be partnering with CasinoSecret, one of the hot new brands in Europe. We now have an extremely strong partner in ALEA, who will benefit from our high-quality slots and live content for CasinoSecret.
“Given the increase scale of both businesses now operating in many jurisdictions, it made sense for us to update our partnership into something more wide-ranging.”
ALEA was founded back in 2012 with the aim of creating a world-class online casino experience.
The team aims to design and develop new technologies and innovations to drive player engagement and take the online casino to the next level.
Groove Gaming Limited extends its relationship with Alea Gaming Limited https://t.co/maLGjiWfPw
— Gamingfor.me (@MeGamingfor) June 20, 2019
SlotsMillion is their flagship brand, while LadyLucks is a leading UK mobile casino.
AleaPlay, the game aggregator, delivers partners over 3,000 games to the market in only one integration.
Collaboration with Alea offers a range of services to casino and a user-friendly back office.
The industry recognises their efforts, which is why parent Alea got acclaimed as Innovator of the Year last year.
In February, SlotsMillion was honoured as Best Slots Operator at the IGA Awards, celebrated in London.
Commenting on the latest deal, Alea.com co-founder, Alexandre Tomic, declared: “Groove Gaming is a popular choice with our players across many countries. As a multi-award winning creator of innovative gaming experiences, ALEA know what Groove Gaming’s platform is packed with, which is why we decided to deepen our relationship further.”
“We really want to provide the best possible experience for our players, so we’re very much focused on innovation and expansion with solid companies like Groove Gaming,” Tomic said.
CasinoSecret has made significant inroads into the market since launching late last year.
The rapid growth is underpinned by a stable of brand performers that have become the respectable names in the global casino business, such as Extra Chilli by Big Time Gaming, Play’n GO and now Groove.
With plenty of unique features and top games from the leading providers, the hub has quickly carved a niche as a solid franchise.
Offering a wide range of competitions popular with players, they incorporate multiple winning mechanics such as instant score calculation, real-time leaderboard ranking and automated prize allocation.
Live dealer gaming is set for a shake up thanks to Evolution Gaming, with two new live games launched last Friday.
Free Bet Blackjack and 2 Hand Casino Hold’em are the additions, which give Evolution Gaming the step up in its vast portfolio of poker tables and live blackjack offerings.
Founded in 2006, Evolution Gaming first authorised its mobile gaming platform, including live Casino Hold’em in 2012.
It is available in jurisdictions across the globe, including in Europe, New Jersey and Canada.
Free Bet Blackjack is the latest game to join Evolution’s vast family of live blackjack games.
It offers unlimited seats to its players at a single table, while featuring automatic free bets on hand-picked split and double down bets placed.
“Our Free Bet Blackjack is based on one of the most popular modern varieties of blackjack played in land-based casinos, so we are confident it will be a big hit with players,” Evolution Gaming’s chief product officers Todd Haushalter said in a press released on Friday”.
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