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Groove Gaming & Play Pearls to work together after ICE London

Wed, Feb 27, 9:15am by Staff Writer

Groove Gaming has signed a significant content deal with Play Pearls on the back of their participating at ICE 2019 in London.

Play Pearls is well known as a leading live casino platform provider and producer of captivating content across a range of betting games, poker, lottery and animations.

This new relationship forged with Groove Gaming will be mutually beneficial and marks a significant success for both companies, giving promising of more exciting developments in the online gaming world’s future.

As reported by Casino Beats, Groove Gaming consolidated its position as a one-stop shop for the global gaming industry with the launch of Groove Lotto City and Bingo Groove at ICE 2019.

Their advanced technology business provides cutting edge products and services throughout the entire iGaming industry.

It has a diverse portfolio of proprietary and third party HTML5 video slots and table games, as well as more than 1,700 casino games, together with the biggest Lotto, Bingo, Scratch and Multiplayer games on the market.

In addition to its range of titles, further services offered by Groove Gaming include advanced marketing and management systems, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service.

The head of sales at Groove Gaming Rebecca Sotomora spoke to this new agreement with Play Pearls saying: “We’ve very excited to be able to make this content agreement announcement following ICE, giving us yet another reason to engage with the iGaming community as a holistic ecosystem.

“This partnership has massive potential to grow even further and we’re both in a very strong position to capitalise on this,” Ms Sotomora said.

The founder and chief executive officer of Play Pearls Vesa Lumielle said, “We’re delighted to announce this content deal with Groove Gaming. PlayPearls’ mission is to exceed the expectations of our clients and partners, and we are able to do that through this agreement.

“We aim to preserve the nostalgic prestige of traditional casinos, while expanding the power of social iGaming, and riding the wave of the future with an enlightened and forward-looking platform with Groove Gaming,” Ms Lumielle said.

Groove Gaming is headquartered in Israel and holds licenses issued by the UK Gambling Commission and the MGA.

Groove Gaming was founded in 2016 by a group of individuals who all shared a dream of creating an exclusive service so that entrepreneurs could meet the growing gaming needs of the world.

Expert managers control financial transactions with accuracy and foresight, and Groove Gaming’s top-notch customer service rivals most multinationals today, according to their website.

Strong iGaming figures from Portugal

This latest partnership comes on the back of some promising revenue figures relating to the iGaming market.

The gaming regulatory body of Portugal has recently published its revenue results from the last quarter of 2018, with revenue rising 24 per cent year-on-year.

The iGaming revenue for the period was 152.1 million euros, with a 78.9 million euro contribution from sports betting the biggest contributor.

It is believe that this growth was due to the FIFA World Cup tournament that took place in June and July 2018.

Despite the World Cup taking place in the second quarter, the fourth quarter was the most successful for operators, achieving a 7 million euro increase in revenues from a year ago to 43 million euros.

Online casino also reported its peak in the fourth quarter and posted a high of 21.5 million euros, with online slots once again being the game of choice for consumers.


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