GrooveGaming expands footprint with new partnership

by Noah Taylor Last Updated
Groove Gaming making moves

A leading gaming aggregator has announced a new partnership that expands its content’s reach.

European Gaming reports GrooveGaming has joined forced with RubyPlay, with GrooveGaming making it easy for the industry to connect to their game aggregation platform and this plug-and-play format, combined with best-in-class technology has helped set it apart.

GrooveGaming was recently selected as one of the 10 best innovative technology solution providers of 2020 by Industry Era.

The company is helping drive revenue growth for partners and is the aggregator of choice for a host of big names, such as Microgaming, ProgressPlay and Quickfire, among others.

Its most powerful platform includes more than 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Created with the aim of easy and fast content delivery for the iGaming industry, GrooveGaming has frequently hit the headlines, with a global growth trajectory that has impressively seen the brand reach all six continents, based on delivering rapid integrations and high-quality customer service, together with unrivalled technology tools.

This latest signing with RubyPlay highlights the attractiveness of Groove’s portfolio with operators and players alike.

RubyPlay is one of the industry’s most-respected online gaming providers, with more than 20 years of experience creating immersive, entertaining and rewarding HTML5 slot games, including Dragon Prophecy, Hot and Heavy, Book of Riches, Bamboo Fortune and Medusa Money.

Latest release Shake Shake Money Tree is their new high-variance slot, an action-packed five reel game played with 50 paylines, featuring stacked wilds and a thrilling Rush Fever bonus round with possibility to win 500 times the original stake.

RubyPlay chief operating officer Ittai Zur said: “All the RubyPlay team are very excited about our partnership with GrooveGaming as their distribution network helps us expand to a significant base of new operators.

“Players around the world will now be able to enjoy our entire stockpile of content.”

GrooveGaming’s chief operating officer Yahale Meltzer said: “We’re pleased to deepen our portfolio with RubyPlay, who have a great track-record of manufacturing high-quality games, which are replete with eye catching artwork, a raft of free games, wild symbols, expanding symbols, reel nudges and animations that pack punch.

“This adds yet another layer to our offering and takes us another step closer to being the world’s go-to aggregator.”

Groove Gaming & Play Pearls to work together after ICE London

Groove Gaming signed a significant content deal with Play Pearls on the back of their participating at ICE 2019 in London, European Gaming reported.

Play Pearls is well known as a leading live casino platform provider and producer of captivating content across a range of betting games, poker, lottery and animations.

This new relationship forged with Groove Gaming will be mutually beneficial and marks a significant success for both companies, giving promising of more exciting developments in the online gaming world’s future.

Groove Gaming consolidated its position as a one-stop shop for the global gaming industry with the launch of Groove Lotto City and Bingo Groove at ICE 2019.

Their advanced technology business provides cutting edge products and services throughout the entire iGaming industry.

It has a diverse portfolio of proprietary and third party HTML5 video slots and table games, as well as more than 1,700 casino games, together with the biggest Lotto, Bingo, Scratch and Multiplayer games on the market.

In addition to its range of titles, further services offered by Groove Gaming include advanced marketing and management systems, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service.

The head of sales at Groove Gaming Rebecca Sotomora spoke to this new agreement with Play Pearls saying: “We’ve very excited to be able to make this content agreement announcement following ICE, giving us yet another reason to engage with the iGaming community as a holistic ecosystem.

“This partnership has massive potential to grow even further and we’re both in a very strong position to capitalise on this,” Ms Sotomora said.

The founder and chief executive officer of Play Pearls Vesa Lumielle said, “We’re delighted to announce this content deal with Groove Gaming. PlayPearls’ mission is to exceed the expectations of our clients and partners, and we are able to do that through this agreement.

“We aim to preserve the nostalgic prestige of traditional casinos, while expanding the power of social iGaming, and riding the wave of the future with an enlightened and forward-looking platform with Groove Gaming,” Ms Lumielle said.

Groove Gaming is headquartered in Israel and holds licenses issued by the UK Gambling Commission and the MGA.

Groove Gaming was founded in 2016 by a group of individuals who all shared a dream of creating an exclusive service so that entrepreneurs could meet the growing gaming needs of the world.

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