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Guitar-shaped casino in Florida nears completion

Thu, May 23, 8:58am by Staff Writer

The Hard Rock Hotel is expanding, according to Yahoo Finance.

The Seminole Hard Rock Hotel and Casino in Florida is working on a new $1.5 billion project – building the world’s first and only guitar-shaped hotel with expected completion later this year.

In an interview with Yahoo Finance, Hard Rock International chairman Jim Allen described the new resort as a “next level” destination.

The venue – which includes attractions like a $125 million ‘Hotel Rock Live’ theatre, a 13.5 acre waterscape with a pool and cabanas and a 140,000 square feet gaming space is in keeping with what Allen called Hard Rock’s ‘rock n’ roll’ reputation.

Bold expansion plans by Hard Rock

The Florida expansion also converges with Hard Rock’s push to rapidly expand its hotel division.

It was only a year ago that the chain debuted in Atlantic City, taking part in a boom that’s seen the city’s casino revenue increase by double digits every month since opening.

“We’re very happy with the Atlantic City market – it’s growing,” Allen told Yahoo Finance.

“But clearly the town needs to focus on infrastructure and continuing to upgrade the image of Atlantic City.”

If that continues, “Atlantic City’s days are good,” Allen added.

In recent years, the gambling-reliant economy has seen a resurgence since the dark days following the Great Recession.

At that time, Atlantic City’s bond rating was slashed to junk and it nearly defaulted on its debt.

Regardless of what happens to the city, Hard Rock “will be okay, because frankly there is no debt on the property,” Allen explained.

“Borgata will be okay, maybe one or two of the Caesars properties but then after that I think it starts to get a little more questionable.”

With sports betting legal in states like New Jersey, Rhode Island and most recently Iowa, attracting the millennial gambler is one game most casinos are learning to play.

But Allen isn’t switching up his business strategy too much, telling Yahoo Finance “the margins are very slim.”

“The real opportunity of it is online sports betting through the mobile device,” Allen said, adding that the historical margins in New Jersey or Las Vegas are less than 10 per cent.

The Seminole Hard Rock Hotel and Casino will feature 3000 new slot machines, 193 table games and a 46-table poker room, plus 30 new restaurants and bars.

The casino is seeking 1,200 staffers to fill newly created positions, with officials for the hotel and casino resort announcing that the property will host a job fair on June 4 and 5 to fill the position.

The Tampa complex is looking for full and part time as well as on-call team members.

The new roles include cooks, staff for the property’s restaurants, beverage servers, security officers and hotel and casino staff.

The 36-story, 450-foot-tall tower is on track to launch in August. The whole project is expected to be completed ahead of the next Super Bowl, which will be played at Hard Rock Stadium in Miami Gardens, Florida next February.

Hard Rock ready to go in Japan

Casino operator Hard Rock International Inc has given further detail on its proposal to develop a casino resort in the city of Tomakomai, Japan.

The city is on the island of Hokkaido and is a popular destination for international tourists.

In a January 11 press release, Hard Rock detailed their plans that include monorail access to the airport, a guitar-shaped hotel tower, an additional Four Seasons hotel, an entertainment venue, theatres, a health and wellbeing centre and more than 215,000 square feet of retail and dining space.

There will be a focus on an authentic Ainu village experience, with the Ainu people being a local indigenous population.

Hard Rock has also announced a number of key partnerships with prominent global brands.

They are expanding on their 12-year relationship with the New York Yankees baseball team, with Hard Rock looking to expand its NYY Steak concept and New York Yankee experience at its Tomakomai destination.

The latest facial recognition and security services will be integrated into its resorts thanks to a partnership with NEC.


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