GVC Holdings signs new marketing deal 

by Ethan Anderson Last Updated
GVC Holdings signs new marketing deal 

Optimove has extended its partnership with GVC Holdings and will serve as its player marketing vendor across all of its brands for the next five years.

European Gaming reports Optimove enables GVC’s marketing operations to autonomously transform player data into actionable insights, helping drive measurable growth.

Optimove’s technology suite enables GVC the smart orchestration, measurement and optimisation of highly personalised multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value.

GVC also decided to adopt Optimove’s real-time products, in order to support real-time marketing use cases.

NASCAR announces its new sports betting partner

A popular American sporting association has added a new, authorised sports betting operator.

Sports Business Daily reported in August that NASCAR has added BetMGM, which launched its official data offering only a month before the COVID-19 pandemic forced sports to shut down.

MGM International’s sports betting platform will offer live, in-race betting from next year.

The multi-year partnership names BetMGM as an authorised gaming operator of the auto racing association and will allow the platform to collaborate with NASCAR to create and promote sports betting experiences.

The two are exploring bet types such as top-finishing drivers, driver matchups, stage winners and bets tied to the number of the winning car, among others.

The BetMGM platform is set to expand its wager offerings through its mobile app throughout the NASCAR season, offering pre-race and in-play bets.

Starting in 2021, it will begin to offer live, in-play betting, according to a Tuesday news release.

The BetMGM platform – a joint venture between MGM and GVC Holdings – is currently offered in seven states and plans to be live in 11 by the end of the year.

According to the release, NASCAR has experienced “across-the-board growth” in its sports betting handle.

BetMGM saw NASCAR turnover grow nearly 1,300 per cent in the first seven months of the year.

It was also the first sports league to join the National Centre for Responsible Gaming, in 2019.

Scott Warfield, NASCAR’s managing director of gaming, said partnering BetMGM will allow the association to “build on the positive energy and momentum” around in-race betting experience.

Popular European casino launches new site in Sweden

Casino and sportsbook operator Soft2Bet have launched its popular site CampoBet in Sweden. 

European Gaming reported in July that one of Soft2Bet’s top performing European brands, CampoBet offers an immersive roster of casino games alongside bespoke sports betting options to create an all-in-one entertainment experience.

The operator has gone from strength to strength in Sweden since obtaining regulatory approval last year, having entered the market in March with its renowned site YoYoCasino.

The move sees Soft2Bet continue to expand its commercial footprint after recently debuting in Brazil, with the company set to receive further EU certifications in addition to its MGA, SGA and Curacao licenses.

Soft2Bet chief executive Boris Chaikan said: “We are thrilled to go live with the ever popular CampoBet in Sweden, following on from our widely celebrated debut in the territory earlier this year.

“Our 17-strong portfolio of cutting edge casino and sportsbook brands appeals to an impressive range of audiences, and we look forward to further extending its reach across the globe.

Swedish gaming operator ups its online casino production

Swedish state-owned gaming operator Svenska Spel Sport has increased its online casino production since signing a distribution deal with Nolimit City. 

Inkedin reported earlier in August that Nolimit City is a leading household name in localised Swedish gambling entertainment, with Svenska Spel accessing a range of the Malta headquartered tech provider’s “most popular titles.”

Within the terms of the deal, some Nolimit City names, including Punk Rocker xWays, Deadwood xNudge, Tombstone, Dragon Tribe and Harlequin Carnival, will be on view in the Svenska Spel online casino lobby.

Malcolm Mizzi, Nolimit City’s commercial director said: “We are beyond excited with this monumental partnership.

“We established a strong foothold in Sweden, now having a long list of key players live with our portfolio, we are eyeing the next big market ahead.

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