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High 5 Gaming & BtoBet join forces

Tue, Feb 19, 10:40am by Staff Writer

US-based social casino leader High 5 Gaming is teaming up with Europe’s BtoBet that will see the global gaming developer enter the online casino market.

High 5 Games has enjoyed a re-emergence in recent times thanks to a larger footprint in the real money online casino arena in 2019.

High 5 Games will be relying on the Neuron Gaming platforms strong customisability and highly flexible features in order to ensure maximum brand differentiation.

The robust and advanced technologies that constitute the core of the platform will enable High 5 Games to present their legion of players with a variety of content tailored to their preferences, based on a segmentation system.

High 5 Games has a growing portfolio of more than 300 slot machine games for all regulated markets.

Their diverse studio is comprised of designers, illustrators, 3D animators, film directors and composers.

They have worked in conjunction with some of the world’s leading brands including Marvel, 20th Century Fox, Warner Brother, NBC, CBS, Walt Disney and Sony.

This move places High 5 Games in a position to mimic their success in Europe’s online casino market in the United States and reinforce their reputation as one of the best operators in the casino scene.

“We’re proud to expand our presences as a dynamic global online betting operator into new territories with a trusted platform partner like BtoBet. Our culture and goals are well aligned to gain valuable market share in established European markets and emerging global territories,” founder and CEO of High 5 Games Anthony Singer told Calvin Ayre.

BtoBet’s Chairman and CEO Alessandro Fried also weighed in saying that: “we are excited to embark on this journey with High 5 Games. For us to team with such a strong and established company is testimony to our continuously renewed quest to deliver technological excellence to our partners.”

“High 5 Games fully embraces our vision to succeed through innovation, and I am confident that the collaboration brought about by this partnership will not only be a successful story but will eventually further evolve to seize any future opportunities that the market will present,” Mr Fried said.

High 5 Games’ latest partnership is fresh on the heels of their planned launch in Sweden of an extensive portfolio of HTML5 games via NYX/Sci Games Digital, with a library of 40 games.

Many of the titles are tailored to the Swedish market and include Valkyrie Queen, Joker’s Riches, and the innovative Silver Enchantress.

BtoBet expanding into the US & Caribbean

BtoBet is a European multinational company with 20 years experience in software development, telecommunication, e-commerce and banking.

It offers a standalone platform and services for the iGaming and sports betting industries.

BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for sports betting and iGaming business, online, mobile and retail.

BtoBet has technical branches in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana and Rome, with a commercial and marketing centre in Malta.

BtoBet is continuing its expansion plans with consolidation of its Latin American and Caribbean presence, announcing a long-term agreement with Jamaican-based operator Islandbet recently.

The partnership will see BtoBet provide its integrated technology for sports betting and iGaming solutions.

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