Sat, Apr 8, 9:06am by Head Editor
The results from a report commissioned by the Las Vegas Convention and Visitors Authority (LVCVA) show are out, and the news is good for Las Vegas casinos. Patrons spent less time inside Vegas gambling houses last year, but spent more money in them.
The study collected data from 3,600 tourists who were interviewed by San Francisco-based research firm GLS Research over the course of 2016.
Visitors spent just under two hours at Las Vegas’ slot machines and table games last year, compared to around three hours in 2015. Those figures are down on the 1996 numbers – when activity at gambling venues was at its height – by more than four hours.
The good news is that despite the duration of stay being down, spending is up. According to the study, average gambling budget amounted to around $619, compared to $581 two decades ago. The upward movement was attributed to improved economy.
In further positive news, Sin City saw a record number of visitors last year. The number of people who travelled to the popular gambling hub increased 1.5% year-on-year to 42.9 million.
Of those, around 34% were millennials, people aged 18-35. Their number increased significantly from 2015, when they represented 24% of all Las Vegas tourists.
Baby boomers (53-71 year olds) were down, accounting for 28%, a seven percent slide from 2015, and generation X (35-52 year olds) tourists represented 35%, which is down 1% from the previous year.
Hotel and casino resorts have been trying over the past several years to attract a younger generation of visitors and these results show that those efforts have begun to produce results.
An important part of millennials’ everyday life is social media and several venues have provided them with the opportunity to quickly share their experience on property through special photo booths and other engaging services.
Another note from the study was that 27% of people that visited the city were first-time visitors, with millennials and people from outside the US making up the majority of that figure.
The average duration of a tourist’s stay was 3.4 nights in 2016, compared to 3.7 nights 20 years ago, which means that although more people visited Vegas in 2016, they spent less time in the city.
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