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Low-key launch for Crown Towers Perth

Sat, Dec 17, 9:22am by Senior Writer

With all the focus this week on the receding international ambitions of prime shareholder James Packer, the opening of the $600 million Crown Towers in Perth largely flew under the radar.

With 17 Crown Resorts staff currently detained in China and Packer orchestrating business from Argentina following the break-up of his engagement with singer Mariah Carey, the opening of Perth’s biggest hotel was decidedly low key.

However, the opening of the hotel is significant for Crown’s ambitions in Western Australia exactly five years after its initial investment in Perth.

Crown Towers Perth was one of the showpiece aspects of Crown’s entry into Perth and will sit alongside the 405-room Crown Metropol Perth and 291-riom Crown Promenade Perth

A press release on the opening predicted luxury travel to Perth is expected to grow by 6.2 per cent, despite a slowdown in the growth of the Western Australian economy since the mining boom of the late 2000s.

The hotel features 500 guest rooms, suites and villas, restaurants, bars, a 1500 seat ballroom, business centre, luxury retail outlets, resort pool and world-class spa facilities.

“With the development of the new Perth Stadium nearby, the opening of Elizabeth Quay and the recent announcement of direct flights from Europe to Western Australia, the state is now well placed to increase the value of tourism,” Western Australian premier Colin Barnett said.

The release said it Is forecast that the hotel alone will draw in an additional 200,000 hotel guests to Western Australia.

Australian Resorts CEO Barry Felstead said the opening of Crown Towers Perth was a logical step in Crown’s ambitions in Australia.

“In the last 10 years, we’ve invested $1.7 billion to transform Crown Perth into a world-class integrated resort capable of competing in what is an increasingly global and competitive tourism market,” he said.

“With the Crown Towers brand now hitting the market, we are taking the standard for high-end luxury travel to a new level – not only for Perth, but for Australia.”

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