Thu, Jul 16, 8:52am by Ethan Anderson
Microgaming is aiming to merge the worlds of online casino and esports with its new partnership with betting and entertainment media company Unikrn.
Inkedin reports the collaboration will see Microgaming further diversify its gaming portfolio and provide its customer base with esports betting, which comprises more than 800 major gaming brands worldwide.
Microgaming’s commercial director Leon Thomas explained: “Microgaming has a rich history of product innovation and development, and we are constantly exploring new avenues to deliver unique content that raises the bar of entertainment.
“Unikrn has a strong reputation for delivering innovative esports gaming experiences that capture the attention of players around the world, and we firmly believe the addition of their esports product will allow us to bring something special to the market.”
The content aggregation platform of Microgaming is now set to feature Unikrn Virtual, which provides a system to place bets on some of the most popular mainstream games in the world, including top performers CSGO, Mortal Kombat, Street Fighter, NBA2K, Rocket League and War Zone.
Unikrn co-founder Rahul Sood said: “When I left my position as chief executive officer of Microsoft Ventures, it was to create something unprecedented, Unikrn Virtual is a never-ending well of exclusive content that will change the betting landscape.”
“With our Microgaming partnership, I’m excited to access Microgaming’s network and global reach.”
Unikrn Virtual is a series of professional sports matches and custom games developed and played by “some of the best competitors in gaming history”, including Justin Wong and over a dozen EVO championship winners.
Unikrn chief operating officer Andrew Vouris added: “Unikrn Virtual is the solution to the single most foundational issue facing bookmakers today, even in the fast world of esports, content gaps can wreak havoc on bettor engagement.”
“For bettors who want engaging, 24/7 options. Unikrn Virtual is the only option.”
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Online gaming provider Microgaming this week revealed the line-up of February release from its independent casino content studios.
Casino News Daily reported earlier this year that the new games are set to join the supplier’s content aggregation platform and be rolled out across its ever-growing network of operator partners.
The first new game was actually launched on Tuesday.
It was created exclusively for Microgaming by Alchemy Gaming, one of the several independent studios that the Isle of Man-based games provider has teamed up with in recent months.
Alchemy Gaming’s latest game release is titled Wheel of Wishes.
It is a five-reel, ten-payline progressive online slot that features captivating graphics and matching soundtrack.
The game is set against the sands of Arabia, a world of mystery and riches, and offers unique gameplay and enticing win potential.
Wheel of Wishes became available network-wide this past Tuesday.
Crazy Tooth Studio will soon treat players to its newest slot title – Seven 7’s.
The game is themed around the seven seas and their many hidden treasures.
The new slot is set to arrive on February 18 and to offer many exciting features, including expanding reels and 2x multiplier symbols for a highly engaging and rewarding gaming experience.
Just For The Win is set to take fans of its slots creations to an enchanted forest in its latest title, Wonder Woods.
The new online slot will be rolled out next week and feature a multitude of special symbols, including mystery symbols, and sticky mystery symbols for some extra thrill, excitement and win potential.
Glowing surroundings and an entrancing soundtrack will create an otherworldly atmosphere for those who venture into the magical forest.
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