Sun, Dec 29, 11:38am by Noah Taylor
Major online gaming provider Microgaming continues to deliver on its strategy to expand its regulated presence through its recent entry into the Portuguese iGaming market.
Casino News Daily reports that the Isle of Man-based company has been able to set foot in Portugal through a content distribution partnership with ESC Online, the online casino brand of Estoril Sol Digital.
Estoril Sol Digital is the interactive gambling operation of Portuguese casino operator Grupo Estoril Sol, a company that boasts more than five decades of experience in the operation of brick-and-mortar gambling facilities around the country.
Estoril Sol Digital was the first operator to be granted a license for the provision of online casino services on the territory of Portugal under the country’s newly adopted gambling regulatory regime.
The operator obtained its license from the Portuguese gambling regulator in July 2016, or about two months after the reorganisation of the local market.
A year later, Estoril Sol Digital also received a license for the operation of a digital sportsbook in Portugal.
Microgaming said this week that after a successful integration, a selection of its online slots has gone live with ESC Online and the brand is now providing those to its customers.
More content will be added in the future, the major provider of innovative and diverse titles for the highly competitive and rapidly growing online gambling industry said.
Microgaming content is live with Estoril Sol Digital in Portugal #Microgaming has announced that a range of its most entertaining online casino slots are now live in the Portuguese market via Estoril Sol Digital’s popular ESC Online brand. https://t.co/8A6lTeQtMp #gambling
— Lenny (@recentpoker) December 28, 2019
Commenting on their Portuguese expansion, Microgaming Chief Operating Officer Andrew Clucas said that they are delighted to extend their reach to that market and that they are thrilled to be providing some of their most engaging and successful titles to one of Portugal’s leading iGaming brands.
Estoril Sol Digital chief executive officer Rui Magalhaes pointed out that their partnership with Microgaming demonstrates their commitment to providing their gambling customers with “excellent content” and experience.
Mr Magalhaes went on to say that with the addition of Microgaming’s casino titles, they look forward to bolstering their existing offering and providing players with access to a rich and diverse online gaming library, and that they are confident that this collaboration will help them continue their success in their domestic market.
Portugal was the latest of several new markets Microgaming has been able to debut its content into over the past several months.
The major content provider entered Sweden early this year, shortly after the reorganisation of the local market and the introduction of a new regulatory regime that enabled international companies to obtain Swedish licenses and operate in a regulated environment.
Microgaming has added another online gaming operator to its ever-growing portfolio of clients.
Casino News Daily reported in September that a recently penned deal with Rootz Ltd has seen Microgaming’s content gone live with the Malta-based operator’s Wildz online casino brand.
The rollout of Microgaming’s titles has been made possible by the successful integration of Rootz’ online casino with the provider’s gaming platform.
Rootz can now offer its gambling customers a selection of the supplier’s online slot games, including the largely popular Immortal Romance and Thunderstruck II.
Rootz’ players have also been provided with access to Microgaming’s record breaking progressive jackpot game Mega Moolah.
Earlier this year, a lucky player his a 13.3 million euro jackpot on Mega Moolah, to become the winner of the third biggest sum of money from a Microgaming slot.
Last year, another player scooped the record-breaking amount of 18.9 million euros playing the popular game.
Speaking on the recent announcement, Microgaming’s chief commercial officer Jean-Luc Ferriere said that they are delighted to join forces with Rootz and ink a deal that will provide the operator’s players with access to the provider’s “entertaining collection” of engaging titles.
The recent agreement with Rootz is the latest in a series of commercial deals inked by Microgaming in recent months.
Earlier in August, the content supplier’s range of slots went live with leading Italian operator SKS365 Group’s flagship brand, Planetwin365.
Microgaming’s titles have also been rolled out across Mansion’s brands, as well as with 888casino.
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