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Mobile poker deal could reach millions of players

Fri, Sep 13, 3:16pm by Staff Writer

Mobile-focused developer and supplier of casino content OneTouch has signed an integration deal with poker platform provider EvenBet Gaming, the two companies announced this week.

Casino News Daily reports their agreement will provide OneTouch with the chance to reach more than 4.6 million players across 26 markets.

Under the terms of the deal, EvenBet will gain access to OneTouch’s full catalogue of slots and table games.

The integration will thus include slots titles such as Golden Stripe and Lucky Lion and traditional table games such as Sic Bo, Blackjack, Roulette and Baccarat, among others.

With offices in the United States and Russia, EvenBet develops online poker, casino, sports betting and daily fantasy sports platforms.

Over the past decade, the company has launched more than a hundred casino and poker rooms, with those now being available across multiple markets.

OneTouch is a Maltese licenced developer and provider of casino games.

Its library includes both slot titles and traditional table games that have been given a modern twist, without losing their authentic appeal.

The company’s mobile-first approach involves developing the mobile interface of a game before moving on to its tabled and desktop versions.

Its games are available across both iOS and Android devices.

OneTouch accepts the challenge

Commenting on their deal with EvenBet, OneTouch Head of Marketing Ollie Castleman said that they challenged themselves earlier this year to increase their reach and gain access to more players than ever, and that they will now be able to reach that goal thanks to their deal with EvenBet.

As mentioned above, EvenBet’s platforms are available across more than 26 countries and have garnered more than four million gambling customers.

Mr Castleman added that their alignment with the poker and gambling technology provider would help it go from strength to strength.

EvenBet chief executive officer Dmistry Starostenkov added that they have always been looking to add engaging and entertaining offerings to their platform and they have definitely done that by choosing to deploy OneTouch’s content.

Mr Starostenkov praised their new partner for putting together “a high-quality portfolio featuring the latest mobile-first slot offerings, while their classic table games have a modern-day feel while still remaining old favourites.”

In a separate round of news, EvenBet revealed that it will have delegates at next week’s Betting on Sports conference.

The event will take place from September 17 to 20 at Olympia in London.

The company’s CEO will head a panel on poker’s renaissance on September 19.

Together with fellow panelists Andrey Kuznetsov and Manuel Lopes, Mr Starostenkov will be discussing the merits of the comeback of the vertical as well as how its future could be reframed.

Groove Gaming making moves

Groove Gaming made another important business step regarding collaboration with ALEA in June.

LCB News reported that by joining CasinoSecret to international sister casino brands SlotsMillion and AleaPlay, Groove Gaming has strengthened its relationship, as it opens up international markets in Germany, Japan, Austria and Iceland, among others.

Groove is gaining a lot of attention in the global iGaming market with a diverse portfolio of proprietary and third party HTML5 video slots and table games, as well as more than 2,500 casino games together with the biggest lotto, bingo, live games, scratch, multiplayers and sportsbook.

Their innovative solutions help some of the world’s top operators increase player value, generate new revenue opportunities and improve brand integrity.

SlotsMillion is their flagship brand, while LadyLucks is a leading UK mobile casino.

AleaPlay, the game aggregator, delivers partners over 3,000 games to the market in only one integration.

Collaboration with Alea offers a range of services to casino and a user-friendly back office.

The industry recognises their efforts, which is why parent Alea got acclaimed as Innovator of the Year last year.

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