Tue, Feb 19, 10:30am by Staff Writer
PokerStars is trialing a new and improved mobile gaming app for its players through an initial pilot in Denmark.
PokerStars Next Gen has been completely redesigned with the player front of mind, providing seamless navigation and poker personalisation.
The first PokerStars mobile app launched in 2011, with the majority of new customers first exposed to the online poker experience via mobile.
The company said that although the app has been through a number of revisions and additions over the years, it has fundamentally remained the same during that time.
“It is for this reason that 18 months ago we made the decision to rebuild our mobile app from the foundation up, incorporating best practices, our internal expertise, feedback from players and data insights,” director of poker innovation and operations at PokerStars Severin Rasset said.
Rasset added that the operator is taking a measured approach to the rollout and has chosen Denmark as its initial launch market to gain player feedback.
“Based on these results, we will expand it to more markets or we will take additional time to test and iterate before further roll out,” he said.
“This is Day One, a new start for our mobile world, with no end in sight but instead a stream of continuous improvements to ensure our mobile app is intuitive, simple and can match the growing expectations of the players of today and tomorrow.”
Next Gen uses a new graphics engine for better graphics and animation, along with smoother transitions from one poker table to another or one platform to another – poker, casino and sportsbook.
Besides easier navigation, the app gives players the opportunity to personalise their apps more than in the past, making it easier to find and jump into the games and tournaments they choose, according to club poker.
Based on a player’s history, the app will suggest games with certain buy-in levels. It will also allow players to register for tournaments that can sync with many mobile and online calendars for reminders.
— Club Poker (@ClubPoker_) February 15, 2019
With a revised app just weeks away from being available globally, the Stars Rewards program has also announced some changes.
Mr Rasset explained that 18 months of examination since the Stars Rewards was originally rolled out has given the company time to “evolve the program” and decide “where to focus our investments.”
The first of those changes will be to reduce the number of rewards points for multi-table tournament players.
Players initially earned 100 rewards points for every dollar or euro in paid tournament fees until now.
That will be reduced to 45 points moving forward.
“This is a reduction in the overall amount of rewards some players will receive but made in an area that we believe will have the least impact on their experience and enable us to place even more focus where we know it matters most,” Mr Rasset said.
The other changes to be implemented throughout 2019 based on player feedback include Stars Rewards Chests tripled in value, but three-times less likely to be earned, Chest values increased by removing “boost” feature and a new exchange feature to trade partial Chest progress for immediate rewards.
PokerStars is an online poker cardroom owned by The Stars Group that can be accessed through Windows, macOS, Android and iOS.
It is the largest online poker website in the world with a share of more than two-thirds of the total online poker market according to The Telegraph.
PokerStars launched its real money wagering service in 2001 as a Costa Rican company Rational Enterprises.
The company was subsequently moved to the Isle of Man due to the favourable 0 per cent corporate tax rate in the nation and the removal of rules prohibiting companies from accepting casino and poker bets from the United Sates.
The Stars Group owns or licenses gaming and related consumer businesses and brands including PokerStars, PokerStars Casino, BetStars, Sky Casino and BetEasy.
It is one of the world’s most licensed online gaming operators with its subsidiaries collectively holding licenses or approvals in 21 jurisdictions throughout the world, including in Europe, Australia and the Americas.
PokerStars was one of the sites used by an estimated 113,000 Australian online poker players before its ban in 2017.
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