Novomatic hit hard by pandemic

by Mia Chapman Last Updated
Global Gaming Expo finishes in Las Vegas

The COVID-19 pandemic has caused unprecedented stress on the casino industry and Austrian gambling tycoon Johann Graf is no different.

Bloomberg reports the 73-year-old billionaire and owner of Novomatic, which he created four decades ago, is raking in smaller profits as the pandemic drives people away from slot machines in casinos.

His company is also battling allegations of corruption, its chief executive has left and it needs to refinance about US$1.2 billion in debt.

“Not only is it in a delicate sector, but it’s also facing several challenges at once,” head of 3 Banken-Generali Investment Alios Woegerbauer said.

“Given the weaker sales outlook and the legal issues, the coming months will be decisive to see which direction Johann Graf and the company take.”

Graf, whose ascent is the stuff of Austrian folklore, started out as a butcher in post-World War II Vienna, living with his parents in a small apartment with a communal toilet down the hallway.

Fifty years on, bankers working on a stock-market listing of Novomatic told Graf his net worth was close to five billion euros.

The incredulous entrepreneur, polishing off a Viennese Schnitzel at his art-deco city-centre guest house, jotted the number down on a napkin and put it in his jacket pocket, according to an adviser who was present.

While the listing never happened, the cigar-smoking mogul’s fortune has expanded.

It is estimated by the Bloomberg Billionaires Index at $6.6 billion – after a $260 million drop this year – making him the second-richest man in Austria behind Dietrich Mateschitz, the co-founder of energy drink Red Bull.

Graf’s wealth stems mostly from his full ownership of Novomatic, which runs gambling bars, counts Book of Ra, American Poker II and Sizzling Hot among its best-selling games and whose slot machines are installed in the world’s biggest casinos.

The company has more than 2,000 gaming facilities across 50 countries.

Business has been hit hard as disposable incomes have shrunk.

On a recent afternoon, staff outnumbered clients at the company’s flagship outlet in Vienna’s Prater amusement park.

In a hall decorated with gold-coloured Egyptian goddesses and mystic signs, four customers sat before screens watching horse races from Paris – a far cry from its heyday when hundreds thronged to Europe’s biggest sports-betting and gambling bar each day.

The drop in business may cut earnings up to 40 per cent from about 700 million euro in 2019, according to S&P analyst Patrick Janssen.

The yield on Novomatic’s 500-million-euro bond due in 2023 rose to more than five per cent this year from one per cent between 2016 and early 2020.

The company also has to repay about 450 million euro in debt in the next 12 months.

While its cash and credit lines of about 1.2 billion euro are “sufficient”, S&P says Novomatic needs to cut debt ratios to keep its rating.

Even before the pandemic roiled business, Novomatic had been caught up in a political scandal that rocked Austria last year.

Then Vice-Chancellor Heinz-Christian Strache was covertly filmed on the Spanish island of Ibiza saying “Novomatic pays them all”, as he spoke of political funding to a woman posing as a Russian donor.

The wide ranging video that brought down the Austrian government also prompted police searches at the home of Graf, other Novomatic executives and government officials.

Back to top