Wed, Jan 22, 1:37pm by Ethan Anderson
Market research company Roy Morgan has published its Gambling Currency Report, revealing data that gambling on poker machines is declining.
The results of the report are based on a single source survey conducted by Roy Morgan after thorough face-to-face interviews with more than 1,000 Australian residents on a weekly basis in their homes.
Casino Guardian reports that according to the latest data by the market research company’s report, the Northern Territory remains the part of Australia that has the highest betting and poker machine participation rates among all Australian states and territories.
The highest scratchcard and lotteries participation rate has been reported in Western Australia.
As revealed in the Gambling Currency Report, the NT had the highest proportion of gamblers who preferred pokies.
A total of 23.6 per cent of the NT adult residents have wagered at a gambling machine in an average three-month period.
The states of Queensland and New South Wales followed with 14.9 per cent and 14.2 per cent participation rates respectively.
The poker machine participation rate in Tasmania was 13.5 per cent, 12.4 per cent in South Australia, 10.6 per cent in Victoria with just five per cent in WA.
The latest data from Roy Morgan’s Gambling Currency Report shows that the NT has the highest poker machine and betting participation rates of any Australian state or territory. WA has the highest rate for lotteries and scratch tickets… #gambling #betting https://t.co/IqiEkF6V6F pic.twitter.com/pUIgT5d24h
— Gary Morgan (@garycmorgan) January 21, 2020
The chief executive officer of Roy Morgan, Michele Levine, confirmed that the pokies participation in the NT significantly surpasses the state average.
Ms Levine shared that the past 18 years saw the number of Australian residents betting on poker machines decline by 50 per cent from 4.8 million to 2.4 million.
The poker machine participation rate in the NT, with nearly one in four participating, makes the overall percentage rate in the state almost two times higher than the country’s average of 12.3 per cent.
She further noted that the Australian national average was kept relatively low by the five per cent in WA, where poker machine use outside casino venues is banned.
Betting participation rates have also been subject to Roy Morgan’s survey.
The market research company’s boss noted that in general, gambling participation in the country has been declining for a few years.
The only significant exception of this trend is sports betting, which has experienced an increase in the past year to year and a half.
According to survey results presented in the Gambling Currency Report, the highest betting
participation rates are once again registered in the NT.
The report has shown that 15.3 per cent of NT adult residents having gambled in an average three month period.
This result is followed by Victoria, with a gambling participation rate of 10 per cent and WA with 9.6 per cent.
The betting participation rates in Queensland and South Australia were close – 8.1 per cent and 7.4 per cent respectively.
Tasmania had the lowest result, with 4.7 per cent of its residents over 18 years of age having a bet in an average three-month period.
There are some of the world’s leading bookmakers believed to be in the contest for the West Australian TAB, taking on the favourite Tabcorp.
Ladbrokes Coral and Beteasy are two said to be throwing their hat in the ring.
The Australian reported in December that the sales process is understood to be into the second stage after first round bids were due on October 28.
Second round bids are due in January, and a sale is expected to be finalised in June.
The operation is likely to be sold for more than $300 million and if funding that is returned to the industry had been included, the price would be far higher.
Currently, Tabcrop has 44.6 per cent of the horse and sports betting market share in Australia, equating to $2.2 billion.
Paddy Power is the next biggest with 19.08 per cent ($973 million), followed by Racing and Wagering WA, 6.8 per cent ($334.1 million).
BetEasy has just over five per cent of the pie (5.4 per cent) for a $265.4 million slice of a near $5 billion annual revenue stream for the industry.
Global wagering groups such as Ladbrokes already operate in Australia out of the Northern Territory.
They have chosen that region for its tax benefits, but they have recently been offset by legal changes around the point-of-consumption tax for betting.
Australia is the second-largest regulated sports betting market in the world according to the report.
Ladbrokes Coral is British with its global base in London.
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