ORYX Gaming expands into the Netherlands

by Ethan Anderson Last Updated
ORYX Gaming expands into the Netherlands

A leading global gaming provider has extended its European reach thanks to a new deal with JVH Gaming and Entertainment Group.

Globe Newswire reports that ORYX Gaming will provide JVH with its ORYX Hub iGaming platform, an integration with Kambi sportsbook and a variety of aggregated third party content, taking JVH’s business online for the first time.

The deal has been struck ahead of the much anticipated opening of the online gambling market in the Netherlands in September 2021 and will see JVH benefit from ORYX’s omni channel and cross product platforms supporting casino and sportsbook verticals.

“We’ve anticipated the Dutch market opening for some time, so it’s hugely pleasing to get this partnership with JVH over the line, a company with an impressive heritage in the Dutch gaming market,” managing director of ORYX Gaming Matevz Mazij said.

“They’ve been a leading player in the market in the Netherlands for years now and we are thrilled that they have aligned themselves with us for their online debut.

“We look forward to achieving high levels of success through a close partnership in this new and extremely exciting online market.”

“The Dutch online gambling market becoming regulated has been some time coming and we are excited about the opportunities now lying ahead,” chief executive officer and chairman of JVH Eric Olders said.

“We’re confident that with ORYX’s experience and the quality of their products, we will be able to offer our customers the best level of service and an unrivalled player experience.

“They have a great team and we look forward to partnering with them as one big team.”

Bragg Gaming Group, of which ORYX is a subsidiary said the partnership will be a model for bringing the latest in iGaming and sportsbook technologies for leading land-based casino operators everywhere.

“Our cutting edge technologies, combined with JVH’s market expertise, will create an unmatched experience for players looking for the latest in an online gaming experience,” Bragg chief executive officer Adam Arviv said.

ORYX to offer more than 10,000 games to JVH in new deal

The ORYX iGaming platform will sit at the core of the future JVH interactive business and will feature a proprietary set of tools, including player and payments management, CRM and promotions, bonuses and rewards, fraud, rule engine, compliance, analytics and reporting and CMS.

JVH will also have access to ORYX Hub, which hosts an extensive library of more than 10,000 casino games from more than 100 providers, including ORYX’s proprietary content and a variety of third party content for providers such as Pragmatic Play and Greentube.

JVH will use ORYX’s real time data platform and player engagement platform, using tools such as Real Time Campaign Management System, Leaderboards, Tournaments, Achievements and Jackpots.

The Netherlands is the latest regulated market entry for ORYX after an exceptional 2020 full of client launches, market entries and new strategic partnerships.

The deal will see ORYX further enhance its presence in Europe, where it is licensed by the Malta Gaming Authority and the Romanian National Gambling Office.

ORYX continues its European expansion

Online casino games provider ORYX Gaming has partnered with online gambling operator Top Bet in Serbia in the latest of a host of recent deals that will see the company expand its presence across south-eastern Europe.

Casino News Daily reported in June that under the terms of the recently signed deal, Top Bet will gain access to ORYX Gaming’s RGS library that includes in-house built content as well as content from third-party studios such as Kalamba Games, Givme Games, Gamomat, and recently added CandleBets.

Top Bet has entered the Serbian online gambling space only recently and is looking to build its footprint in that market.

Via a single integration, the operator will be provided with full access to more than 10,000 online casino titles from more than 100 iGaming providers that are all available on ORYX Gaming’s content aggregator ORYX Hub.

The partnership with Top Bet is the latest announced by ORYX Gaming that involves an operator targeting a south-eastern European iGaming market.

Last month, the content provider announced that it has successfully launched its ORYX Hub with the online brand of major gambling operator Admiral in Croatia.

Late in May, ORYX Gaming secured a supply deal with Superbet, one of the leading gambling operators in the Romanian market.

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