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Playson firms as major iGaming player

Sat, Sep 21, 11:29am by Staff Writer

Online casino software developer Playson has teamed up with a major online gambling operator to further cement itself as one of the major players in the iGaming industry.

In a press release issued this week, Casino News Daily reports the content provider revealed that a selection of its slot titles has gone live with Malta-based gambling operator Kindred Group.

The gaming and sports betting group plans to roll out additional content by Playson at a later stage, it also became known.

Kindred’s iGaming brands, including its flagship operation Unibet, have initially rolled out two of Playson’s most innovative titles – Crystal Land and Crystal Crush.

New releases are set to follow in the coming months.

Both games are gem-themed and their non-formulaic gameplay has proved particularly popular with mobile players.

Crystal Land features a 7×7 grid with match-3 mechanics, while Crystal Crush has cluster pays on a hexagonal field with as many as 62 cells.

Playson hailed the recent launch of the above-mentioned two titles across Kindred’s brands as the latest in a series of strategic business moves.

The company further pointed out that with Kindred boasting presence in several important regulated markets across Europe, including the United Kingdom and recently reorganised Sweden, the partnership with the operator introduces Playson’s products in front of “a huge new audience.”

Kindred renowned for innovation

Lars Kollind, business development manager at the casino content developer, commented that Kindred is “renowned for the value it places on innovation” and that they are thrilled to have marked the start of their joint work with the launch of two of their most inventive games.

Mr Kollind added that they are “delighted to be growing our global footprint with such a respected operator” and that they look forward to a long and productive relationship.

Kindred Head of Casino David Robertson added that “Playson has been building an excellent reputation as a games provider” and that they are thrilled to now offer its content to their players.

In Europe, Kindred and its multiple brands are present in some of the largest regulated markets, including Sweden, which regulated online gambling only recently.

The company has also been actively looking to expand its regulated presence across the United States.

Earlier this year, it went live in New Jersey and is expected to soon enter Pennsylvania’s regulated iGaming space in the near future.

Global Gaming returns to Sweden

Global Gaming returned to Sweden in August after its local licence was revoked two months ago for deficiencies in its anti-money laundering and know your customer practices.

The company has been out of action for the past two months and announced last month that it struck a partnership with Scandinavian online gambling content and platform provider Finnplay. The first product of that partnership went live last week in Sweden, Casino News Daily reported last month.

The two companies launched to mark Global Gaming’s indirect return to the Swedish gambling market, which was reorganised early this year to make it possible for international companies to obtain licences from the local regulator and operate in a regulated environment.

Under the terms of the partnership between Global Gaming and Finnplay, NanoCasino is managed by a subsidiary of the gambling provider.

Viral Interactive Limited is the holder of a commercial online gaming licence from the Swedish Gambling Authority to operate the newly launched casino.

As the licence holder, Viral Interactive is fully responsible for the operation of the new brand.

A subsidiary of Global Gaming participates in the venture as its marketing partner.

The gambling operator said today that as a marketing partner, its subsidiary is responsible for assisting the new online casino in matters of marketing, customer experience and brand management.

NanoCasino is powered by Finnplay’s gambling technology platform.

Aside from Sweden, the platform is also licenced or certified in a number of other markets, including the UK, Malta, Romania, Bulgaria, Hungary, Denmark, Estonia and Mexico.

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