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Playtech and GVC to pair up

Tue, Jul 2, 12:50pm by Staff Writer

The world’s leading omni-channel gambling company, Playtech, has announced the successful roll out of its industry leading casino offering in multiple markets across leading GVC brands including bwin, Sportingbet, partypoker, PartyCasino, Foxy Bingo, Foxy Casino and Crystalbet.

Calvin Ayre is reporting markets in the UK, Spain, Italy and Georgia have become the latest key markets in which the GVC brands have launched Playtech’s award-winning contents on its legacy brands following a partnership between the two companies announced last year.

In the UK, bwin and Sportingbet will also take the exclusive Casino tab already offered on GVC’s Ladbrokes and Coral brands, extending the Playtech gaming eco-system across GVC Group’s UK brands.

GVC’s customers are now able to experience the industry leading gaming experience that has become the gold standard for the principal operators in regulated markets.

Powered by its data driven IMS platform, Playtech’s products and services integrate with the operators’ own technology to deliver a seamless player journey across all verticals and channels, providing the player with access to an industry leading portfolio of more than 600 games, including the leading branded games and cross vertical progressive jackpots and bonus functionality, providing a seamless cross product customer journey.

Playtech and GVC’s partnership is also live across the key regulated markets of Belgium and Greece, where GVC holds a casino licence for its Sportingbet and Vistabet brands.

Partnership to expand across Europe and Latin America

In addition, the coming months will see the partnership continue to expand with launches in further regulated markets in 2019 and 2020.

The breadth of Playtech’s innovative omni-channel products combined with its data driven commercial, compliance and safer gambling services make Playtech the leading technology provider in regulated and regulating markets globally.

Meanwhile, Playtech is also now partnering with market leading brand Betboo in the fast-growing Brazilian market.

Latin American is a significant market for both companies, with Playtech building on its leadership in the region, established through its omni-channel presence in Mexico and Columbia.

Playtech’s chief operating officer Shimon Akad said, “This programme of key launches represents the first stage of what we believe will be a significant, long-term partnership with GVC.”

“GVC’s desire to bring Playtech’s products and services to all of its customers across its portfolio of leading brands underlines Playtech’s position as the preeminent technology partner in regulated and fast-growing markets.”

“We have a longstanding partnership with GVC and we are pleased to see it grow. This deal is a real testament to the hard work of all our teams, especially the innovation of their content and services,” Mr Akad said.

GVC’s co-chief operating officer Shay Segev said, “Our strategic partnership with Playtech goes from strength to strength, driving growth in both our businesses. Playtech’s content has already proved hugely popular with our customers where it is already live and we look forward to rolling it out in further markets over the coming months.”

Playtech brings up 20 years

Playtech was founded in 1999 and listed on the main market of the London Stock Exchange as a technology leader in the gambling and financial trading industries.

It delivers business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker.

It is the pioneer of omni-channel gambling through its integrated platform technology, Playtech ONE, which delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

It has a total of 5,800 employees across 17 countries, with headquarters in the Isle of Man.

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