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Playtech and Norsk extend partnership

Wed, Feb 6, 9:56am by Staff Writer

One of the gambling industry’s leading technology companies has extended its agreement with the Norway’s gaming operator.

Playtech’s partnership with the national operator of gambling in Norway, Norsk Tipping, has been extended for a further 10 years.

One of Playtech’s subsidiaries, Videobet, has agreed to the extension that allows Playtech to continue to provide the system technology for all of Norway’s video lottery terminal (VLT) gaming systems.

The partnership between Playtech and Norsk Tipping began in 2003.

According to Calvin Ayre, it has seen Videobet’s VLT products and services become available in more than a thousand of Norsk Tipping’s retail outlets across Norway.

The contract extension underlines Playtech’s position as a market leading technology supplier in regulated and newly regulated markets, particularly across Europe.

Under the renewed contract, Videobet will continue to maintain and extend the cutting-edge capabilities of its VLT system.

The system has successfully operated Videobet and third party content for more than 10 years, with Videobet currently extending the open capabilities of the system by adding support for Remote Game Servers.

The head of gaming operations at Norsk Tiping Hans Erland Ringsvold said: “we are very happy with the technology and services provided by Playtech and the Videobet team. We are confident that their VLT technology, coupled with their professional expertise and experience from a wide range of markets will continue to provide great value for Norsk Tipping and ensure that we can fulfil our future VLT strategy and business objectives.”

Playtech’s chief operating officer Shimon Akad told Calvin Ayre: “for more than 15 years we have successfully supported Norsk Tipping in delivering a VLT program for the Norwegian market.”

“We are excited to continue supporting them in the next 10 years, ensuring their VLT program remains fit for the market and provides a long-term sustainable offering that also caters to new generations of players.”

Playtech is a market leader in gambling software

Playtech was founded in 1999 and listed on the London Stock Exchange.

It delivers business intelligence-drive gambling software, services, content and platform technology across the industry’s most popular product verticals including casino, live casino, sports betting, virtual sports, bingo and poker.

Playtech is the pioneer of omni-channel gambling technology through its integrated platform, Playtech ONE.

Playtech ONE delivers data-drive marketing expertise, single wallet functionality,

CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech provides its technology on a business-to-business (B2B) basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries.

Playtech has a total of approximately 5,800 employees across 17 countries, with its headquarters located in the Isle of Man.

Playtech recently announced in its trading update that it would pay approximately 28 million euros in the next 30 days back to the Israeli government as part of a civil tax audit conducted by the government for activities between 2008 and 2017.

Last November Playtech warned of challenges in the Asian market and its struggling Asian revenues.

To offset this, the company plans to expand into regulated gambling markets and acquired Italian betting company Snaitech in 2018, with its share price falling 55 per cent in 2018.


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