Playtech expands poker offering with Red Star Poker coming on board
The world’s leading gambling technology company has announced that operator Red Star Poker is joining its online poker network, which is already one of the most wide-reaching networks in the world.
Having been a well-established poker operator across Eastern Europe, Calvin Ayre reports that Red Star’s agreement with Playtech reaffirms Playtech’s commitment to the poker vertical continues to strengthen.
With several other collaborations already in the pipeline, Playtech is driven to increase investments into their iPoker offerings, ensuring their network grows even stronger.
Red Star Poker was established in 2005 to provide a comfortable and secure poker experience to players across the globe.
Since then, it has been chosen as a safe and reliable partner by hundreds of thousands of players looking for a high-quality gaming solution that focuses on the Eastern European marketplace.
With a focus on growth in regulated markets worldwide, in line with Playtech’s wider strategy, the iPoker network offers an excellent liquidity pool, backed by software and services developed to comply with regulatory requirements in multiple jurisdictions.
The scale and stability of the network allows Playtech to cater to a wide range of partners, regardless the size of their player base, core business or marketing strategy, thanks to the sophisticated Source Based Rake player valuation method.
Chief operating officer at Playtech Shimon Akad comments: “We are delighted to welcome Red Star on board with Playtech. At a time when the poker market is facing undeniable challenges, at Playtech, we are completely committed to addressing those challenges head on.
Red Star’s decision to collaborate with us is a testament to our long-term investment in our poker network and its ongoing development – and of course our commitment to our operators.
Founded in 1999 and premium listed on the main market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech and GVC pair up
The world’s leading omni-channel gambling company, Playtech, has announced the successful roll out of its industry leading casino offering in multiple markets across leading GVC brands including bwin, Sportingbet, partypoker, PartyCasino, Foxy Bingo, Foxy Casino and Crystalbet.
Calvin Ayre reported in July that markets in the UK, Spain, Italy and Georgia have become the latest key markets in which the GVC brands have launched Playtech’s award-winning contents on its legacy brands following a partnership between the two companies announced last year.
In the UK, bwin and Sportingbet will also take the exclusive Casino tab already offered on GVC’s Ladbrokes and Coral brands, extending the Playtech gaming eco-system across GVC Group’s UK brands.
GVC’s customers are now able to experience the industry leading gaming experience that has become the gold standard for the principal operators in regulated markets.
Powered by its data driven IMS platform, Playtech’s products and services integrate with the operators’ own technology to deliver a seamless player journey across all verticals and channels, providing the player with access to an industry leading portfolio of more than 600 games, including the leading branded games and cross vertical progressive jackpots and bonus functionality, providing a seamless cross product customer journey.
Playtech and GVC’s partnership is also live across the key regulated markets of Belgium and Greece, where GVC holds a casino licence for its Sportingbet and Vistabet brands.