Fri, Jan 11, 1:31pm by Staff Writer
One of the gambling industry’s leading technology company’s has launched a new content aggregation technology. Enhanced Playtech Open Platform (POP) launches as the next phase of Playtech’s innovation to transform content creation and discovery.
The enhanced Playtech Open Platform is integrated with Playtech’s data driven platform to allow customers to access the benefits of the Playtech Engagement Centre.
Playtech has also connected the open platform to its new content discovery system Marketplace.
This will change the way the industry discovers, configures and accesses gaming content, according to Calvin Ayre.
Playtech licensees are delivered aggregated content from the leading games develops in the industry onto a single platform with this new POP technology.
This will do away with third-party content aggregation that is prevalent across the industry at present.
Chief technology officer of Playtechy’s Games Innovation Labs unit Peter Mares said: “third-party content accss and integration has been a headache for operators for a long time.”
“POP will transform the whole experience, and its integration with other technologies will be of great benefit,” Mr Mares told iGamingBusiness.com.
— Casino Life Magazine (@casinolifemag) January 8, 2019
POP provides operators with access to a growing library of leading industry suppliers, including IGT, Red Tiger and Blueprint.
Commenting on POP, chief operating officer of Playtech Shimon Akad said: “Playtech’s technology continues to serve as the architecture of the betting and gaming industry for operators and content providers.”
“POP will cement Playtech’s status as the platform and technology provider of choice in the industry by bringing unparalleled access and integration capabilities to users,” Mr Akad said.
The POP system has been utilised by new Playtech partner Buzz Bingo, which was renamed from Gala Bingo in 2018 and they have benefited from the new content delivery platform across both Bingo and Casino products.
The chief executive officer of Buzz Bingo Chris Matthews said: “Our partnership with Playtech has the potential to be a game changer. The new platform takes us to the next level and will allow us to deliver a significantly enhanced player journey across both retail and digital. We’re really excited about what’s ahead as we continue to develop our offering.”
Playtech was founded in 1999 and listed on the London Stock Exchange.
It delivers business intelligence-drive gambling software, services, content and platform technology across the industry’s most popular product verticals including casino, live casino, sports betting, virtual sports, bingo and poker.
Playtech is the pioneer of omni-channel gambling technology through its integrated platform, Playtech ONE.
Playtech ONE delivers data-drive marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech provides its technology on a business-to-business (B2B) basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries.
Playtech has a total of approximately 5,800 employees across 17 countries, with its headquarters located in the Isle of Man.
Playtech recently announced in its trading update that it would pay approximately 28 million euros in the next 30 days back to the Israeli government as part of a civil tax audit conducted by the government for activities between 2008 and 2017.
Last November Playtech warned of challenges in the Asian market and its struggling Asian revenues.
To offset this, the company plans to expand into regulated gambling markets and acquired Italian betting company Snaitech in 2018, with its share price falling 55 per cent in 2018.
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