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Pragmatic Play inks partnership with Reactive Games

Fri, Jul 17, 9:17am by Noah Taylor

Leading gaming industry content provider Pragmatic Play has seen its Live Casino product added to the portfolio of software solutions supplier Reactive Games.

European Gaming reports that Pragmatic Play’s Live Casino offering has continued to grow at a rapid-fire pace since its launch in early 2019.

The impressive portfolio includes casino staples such as Baccarat, Roulette and Blackjack, along with innovative takes on the classics.

With speed variants of the games and localised roulette tables, players all over the world can now receive the ‘casino experience’ online, in a live-host environment.

Reactive Games has a significant presence in Italy, and the partnership will help Pragmatic Play continue its expansion across regulated territories worldwide after already experiencing a strong period of growth in Europe.

Vice president of Pragmatic Play Lena Yasir said: “We are very pleased to have taken our products live with Reactive Games, one of the premier software solutions providers in Italy.

“Our live casino offering continues to impress and we are keen to deliver immersive gaming experiences to as many players as we can – something that is possible through deals like this.”

Reactive Games chief executive officer Enrico Melfi said: “Pragmatic Play has a strong reputation for delivering great products and its Live Casino portfolio has quickly emerged as one of the best in the industry.

“We look forward to offering these products to our customers and expanding together as Pragmatic Play’s innovative products continue to grow.”

Pragmatic Play currently delivers up to four new slot titles a month, as well as ever-growing Live Casino and Bingo products through its multi-vertical offering.

The company’s entire portfolio is available through a single API integration.

Pragmatic Solutions certified in Sweden

Online gambling platform Pragmatic Solutions marked an important milestone after receiving product certification in Sweden last year.

The company has added Sweden to the list of regulated territories it has been authorised to provide its PAM iGaming platform and has extended its availability in the lucrative and recently regulated market.

Casino News Daily reported last August that Pragmatic Solutions noted in a recent press release that Sweden has long been an important and extremely popular iGaming destination and after the recent reorganization of the market, the company’s certification was a necessary step in order for it to be able to tap into the regulated space and to provide its existing and new clients with its services.

Headquartered in Gibraltar, Pragmatic Solutions provides an online gambling platform that services all sectors of the growing iGaming and betting industry.

The PAM platform is flexible, modular and fully API based, and features complete UI control and powerful CMS as well as back office, CRM and wallet.

The platform also includes iGaming content by a number of third-party providers of products for the online gambling industry.

Most recently, Pragmatic Solutions announced that it has agreed to add online gaming content by Greentube, a division of gambling giant NOVOMATIC Interactive.

Under the terms of the deal, clients of Pragmatic Solutions now have access to Greentube’s most popular titles, including Book of Ra, the Reel King series, and Lord of the Ocean, among others.

Swedish gaming operator ups its online casino production

Swedish state-owned gaming operator Svenska Spel Sport has increased its online casino production since signing a distribution deal with Nolimit City.

Inkedin reports that Nolimit City is a leading household name in localised Swedish gambling entertainment, with Svenska Spel accessing a range of the Malta headquartered tech provider’s “most popular titles.”

Within the terms of the deal, some Nolimit City names, including Punk Rocker xWays, Deadwood xNudge, Tombstone, Dragon Tribe and Harlequin Carnival, will be on view in the Svenska Spel online casino lobby.

Malcolm Mizzi, Nolimit City’s commercial director said: “We are beyond excited with this monumental partnership.

“We established a strong foothold in Sweden, now having a long list of key players live with our portfolio, we are eyeing the next big market ahead.

“Svenska Spel are without a doubt the biggest name we could ever hope for achieving.”


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