Sat, Jul 20, 5:53am by Staff Writer
Online casino content developer and supplier Red Rake Gaming has announced another major partnership that will help its deliver on its strategy to expand across multiple markets and have its games go live with an array of operators.
The company said that under a recently penned content distribution agreement, its titles are now available across Aspire Global’s network of online gambling operators.
A leading provider of iGaming solutions, Aspire Global and its clients now have access to Red Rake Gaming’s full library of online slots and other popular games, including the newly released The Adventures of Ali Baba as well as Tiger & Dragon, Knights, and Super12Stars.
The latter game broke all the supplier’s release records, becoming its highest grossing title since the beginning of the year, according to Casino News Daily.
Red Rake Gaming has recorded a hot streak of major deals in recent months that would enable it popularise its content across some of Europe’s most lucrative markets.
The company has been particularly focused on expanding its footprint in Portugal where it signed content supply agreements with several locally licensed operators, including Betclic, Casino Portugal, and Bet.pt among others.
Earlier this year, the company also announced that it has been granted a license by the Malta Gaming Authority, which represented an important step in its growth strategy.
Red Rake Gaming further committed to Malta by opening an office there and relocating some of its operations in the Mediterranean island nation.
Of their latest milestone, Nick Barr, Red Rake Gaming Malta’s Managing Director, said that the Aspire Global deal will help his company grow its share in many of the regulated markets it already is present in.
Mr Barr also praised their newest partner for growing from strength to strength in previous years and continuing to dominate the online gambling space “with its robust, scalable and multi-functional platform.”
Jov Spiero, vice president of Sales at Aspire Global, added that they are pleased to welcome Red Rake Gaming to their platform and that they see great opportunities for future growth with the supplier boosting their gaming portfolio with its “high quality slots and other popular games.”
— European Gaming Media (@EU_Gaming_Media) July 16, 2019
Aspire Global itself shared quite an exciting piece of news late last month.
The company announced that it had entered into an agreement to purchase GMS Entertainment Limited, the owner of online casino games studio Pariplay, in a €13.1 million deal.
The transaction is subject to regulatory approval and is expected to be finalised sometime in the third quarter of the year.
Aspire Global pointed out that by purchasing Pariplay, it would be able to strengthen its position in the online gambling market through external sales of gaming content.
Commenting on the deal, Aspire Global chief executive officer Tsachi Maimon said last month that the integration of Pariplay into their existing operations would grant them control over “yet another crucial part of the iGaming value chain” and would help them cut costs, broaden their game portfolio, and provide a channel to sell proprietary games outside their own network of businesses.
Red Rake announced in January that they had secured a licence from the United Kingdom Gambling Commission that enabled it to offer premium content to the UK market.
The license will solidify Red Rake Gaming’s regulated market focus, with access to one of the biggest regulated markets in the industry.
Red Rake Gaming already works with a number of top casino operators in other European markets such as Spain, Italy, Portugal and Romania.
This license will allow its clients easy access to the top performing games from the UK market.
A host of innovative games will be enjoyed by its UK players, with a first batch of games already tested and certified according to the UKGC technical standards.
Red Rake’s Maltese Managing Director Nick Barr said: “acquiring the licenses to operate in the UK market is a great step in our regulated strategy for 2019. It will have an immediate impact as many of our customers have UKGC licenses and they will be able now to offer our games to their UK player base.”
Mr Barr joined Red Rake Gaming following his role as a sales director at Genii.
Upon his appointment to the role of director of Red Rake’s Maltese gaming operators, Mr Barr told iGamingBusiness.com that growth is a key focus in his new role.
“The main goal for Red Rake is to drive its expansion, bring new clients on board and move into new markets, of which regulated markets will play a pivotal role.”
The head of business development and co-founder of Red Rake Carlos Fernandez Aguilar added: “we have experienced rapid growth since we started our operations two years ago, but our play is to establish us as the go-to content supplier in the market.”
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