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Red Rake & Novibet to extend content provider’s footprint

Thu, Jun 20, 3:50pm by Staff Writer

Supplier of content for the online casino sector, Red Rake Gaming, will be able to extend its footprint in the regulated UK and Greek markets after a new partnership with Internet gambling operator Novibet.

Casino News Daily is reporting that the deal will see Novibet add some of Red Rake Gaming’s newest and most popular titles to its existing offering.

The operator is primarily targeting the UK and Greek markets and its operational focus is completely in line with its new supplier partner’s strategy to grow its presence across multiple European jurisdictions.

Red Rake Gaming said today that under the terms of its content supply agreement with Novibet, the latter will roll out the supplier’s flagship slot, Mystic Mirror, as well as its latest releases such as Bonnie & Clyde, Tiger and Dragon, Marco polo, and Knights, among others.

Novibet is planning to initially add 14 slot titles by Red Rake Gaming this summer, it became known.

Red Rake Gaming was established in 2011 as a provider of social casino content.

The company expanded into the real of real-money gambling in 2015.

It takes pride in offering “unique math model mechanics” which make its games stand out from the Internet gambling crowd.

The online casino content provider has embarked on a European expansion, seeking to establish itself in multiple regulated markets.

With strong presence in the UK and Greece, Novibet will help Red Rake Gaming further cement itself in the two lucrative markets.

Commenting on the latest deal signed by the company, Red Rake Gaming’s managing director of Malta operations Nick Barr said in a press release that they are delighted to announce “yet another great collaboration.”

Mr Barr went on to say that “this joint participation will be a significant step forward for both companies due not only to Novibet’s extensive experience in the iGaming business, but additionally for their strong focus on user experience.”

Red Rake Gaming’s new partner added “having already established a strong presence in Greece and the UK, Novibet is now expanding its operations to new markets.”

The operator further pointed out that Red Rake Gaming’s slots are already very popular among the traffic Novibet targets and that it is confident that the addition of titles to its offering “will instantly attract our players’ attention.”

As part of its expansion effort, Red Rake Gaming obtained earlier this year a licence by the Malta Gaming Authority.

The licence enabled the supplier to expand across multiple jurisdictions.

That announcement arrived on the heels of the company setting its commercial and business development teams in Malta.

Red Rake in Portugal

In April, Red Rake Gaming went live in the regulated Portuguese online gambling market through a content supply deal with local operator Bet.pt.

Commenting on the latest milestone achieved by his company, Nick Barr, Managing Director for Red Rake’s Malta operations, said that it is a fundamental step in their “regulated market strategy to move in to Portugal.”

Mr Barr added that launching their online casino games with one of the largest and most respected operators licensed in Portugal “is testament to the quality of content [they] provide.”

Bet.pt Head of Product José Almeida added that since the launch of their online casino in Portugal, the have been expanding their games portfolio with some of the best content from the best casino suppliers.

Mr Almeida went on to say that Red Rake Gaming’s titles would take them to the next level.

A few weeks later it signed Greek online casino company Stoiximan as its latest client.

That deal secured the supplier’s expansion across the Greek, Portuguese and Romanian gambling markets.


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