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Scientific Games and SG Digital come together

Thu, Mar 14, 9:43am by Staff Writer

Scientific Games unveiled its rebranded casino partner programme for SG Digital, creating an improved service for operators and games studios that aims to bring in the next generation of casino games to the global industry.

As reported by Calvin Ayre, the programmes’s two partner streams have been renamed CONNECT and AMPLIFY as part of the rebrand.

Games studios that join CONNECT will benefit from SG Digital’s world class expertise in developing content to deliver next-level player experiences.

Third-party providers that become AMPLIFY partners connect their games through a simple integration with SG Digital Casino platform and significantly expand the reach of their content.

The two-sided network brings operators and games developers together under SG Digital’s innovative and feature-rich casino platform, so that world-class content from developers can be accessed by players in regulated jurisdictions across the globe.

Both CONNECT and AMPLIFY partners will have unrivalled access to more than 130 operators across the globe in 20 regulated jurisdictions.

A dedicated team providers partners with assistance throughout the streamlined and simplified onboarding process, with flexible integration options tailored to meet individual needs.

The studio director at SG Digital Rob Procter said, “our newly-enhanced partner programme provides games studios with an exciting opportunity to connect with the world’s largest online distribution network while simplifying and strengthening onboarding and integration.”

Mr Procter went on to say that, “at SG Digital, we have an experienced and dedicated team that can help take studios to the next level to produce innovative and entertaining content, alongside a stable platform that provides them with access to operators across the globe.”

Partnership Director at SG Digital Steve Mayes said, “operators continue to look for new and exciting content. It’s vital that we push the boundaries to provide our partners with the best features to ensure we attract the most exciting content in the market for our customers.”

Additional benefits to the programme include data-driven insights that demonstrate how games are performing to maximise their performance, as well as market leading technology to protect partners from regulatory changes in new and existing markets.

Scientific Games is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting.

They offer the gaming industry the broadest and most integrated portfolio of game content, advanced systems, cutting-edge performances and professional services.

Pennsylvania has legalised truck stop gambling

Scientific Games announced an agreement with Second State Gaming in early March to install Bally Multi Connect software at 20 truck stop locations throughout Pennsylvania.

Pennsylvania recently signed legislation allowing a major expansion of gambling throughout the state to include truck stops and airports.

Bally Multi Connect provides video lottery terminal management reporting tools for multi-use gaming operations.

It uses data from any number of gaming locations and merges them into one reporting system with the click of a button.

The Vice President of Operations at Second State Gaming Jennifer Caruso said, “we were thoroughly impressed by Scientific Games’ existing presence in the state of Pennsylvania and their commitment to their systems customers.”

This agreement is the first system contracted awarded and the first deployment of this software in the truck stop route market.

“We are proud of our long standing gaming partnerships in the State of Pennsylvania and we are very excited to be the first to enter this new market with our systems offering,” Chief Revenue Officer at Scientific Games Bob Parente said.


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