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Scientific Games & Blue Ribbon team up

Tue, Jul 16, 10:07am by Staff Writer

Scientific Games has agreed a deal with marketing platform Blue Ribbon to begin offering jackpots via its Open Gaming System content aggregation platform.

iGaming Business reports that through the deal, Blue Ribbon will deploy jackpot marketing platforms for games hosted on OGS, allowing Scientific Games’ clients to use jackpots to engage and retain players.

“We’re starting to finalise our full portfolio of casino content and technology under the umbrella of Open Casino, which includes our player account, our OGS, the world’s best content and now, new revolutionary features such as missions, tournaments and jackpots,” Dylan Slaney, senior vice president for casino and platforms for Scientific Games’ interactive division SG Digital, said.

“Combining platform scale, ground-breaking content and feature innovation is where the magic will happen for player experiences,” Slaney explained.

“Pairing their jackpot innovation with our OGS platform is the perfect combination, bringing players new ways to enjoy our games with an added layer of game-expanding features.”

Amir Askarov, chief executive of Blue Ribbon, added: “for the first time, OGS partners will be able to control and manage their jackpots to build better engagement while players enjoy the seamless and intuitive gaming experience which is aligned with their gaming preferences.”

Scientific Games & SG Digital come together

Scientific Games unveiled its rebranded casino partner programme for SG Digital in March, creating an improved service for operators and games studios that aims to bring in the next generation of casino games to the global industry.

The programmes’s two partner streams have been renamed CONNECT and AMPLIFY as part of the rebrand.

Games studios that join CONNECT will benefit from SG Digital’s world class expertise in developing content to deliver next-level player experiences.

Third-party providers that become AMPLIFY partners connect their games through a simple integration with SG Digital Casino platform and significantly expand the reach of their content.

The two-sided network brings operators and games developers together under SG Digital’s innovative and feature-rich casino platform, so that world-class content from developers can be accessed by players in regulated jurisdictions across the globe.

Both CONNECT and AMPLIFY partners will have unrivalled access to more than 130 operators across the globe in 20 regulated jurisdictions.

A dedicated team providers partners with assistance throughout the streamlined and simplified onboarding process, with flexible integration options tailored to meet individual needs.

The studio director at SG Digital Rob Procter said, “our newly-enhanced partner programme provides games studios with an exciting opportunity to connect with the world’s largest online distribution network while simplifying and strengthening onboarding and integration.”

Mr Procter went on to say that, “at SG Digital, we have an experienced and dedicated team that can help take studios to the next level to produce innovative and entertaining content, alongside a stable platform that provides them with access to operators across the globe.”

Partnership Director at SG Digital Steve Mayes said, “operators continue to look for new and exciting content. It’s vital that we push the boundaries to provide our partners with the best features to ensure we attract the most exciting content in the market for our customers.”

Additional benefits to the programme include data-driven insights that demonstrate how games are performing to maximise their performance, as well as market leading technology to protect partners from regulatory changes in new and existing markets.

Scientific Games is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting.

They offer the gaming industry the broadest and most integrated portfolio of game content, advanced systems, cutting-edge performances and professional services.


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